Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Douglas T.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

We can get exactly what we need from MailChimp.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

For those just starting out in company or in a community, MailChimp's free plan is a great alternative. I've used various email marketing platforms, but MailChimp's free plan and basic package offer the most flexibility. It has great segmentation tools, automation, and my favorite part is the plethora of email marketing campaign templates available. It's a great tool for expanding your subscriber base, tracking how often your newsletters are read, and sending out newsletters with ease.

What is your favorite aspect of this product?

If you're just starting started with email marketing, or if your agency has a big number of early-stage customers, MailChimp is an excellent tool. There may come a time in your automation journey when you realize you need to go elsewhere for answers. If you're looking for an easy-to-use service that sends out aesthetically stunning emails, you've found it. No matter what, using it is a breeze and completely makes sense. It's unusual for me to encounter something that isn't functioning properly. It's highly reliable, and I know exactly what to expect whenever I log in to the platform to do my work.

What do you dislike most about this product?

The biggest problem I see with MailChimp is that it might be difficult to scale up to more advanced features as your email marketing needs expand. While this may not seem like a major deal at first, it might become one if you end up having to switch platforms and transfer thousands of customers, in addition to their landing sites, forms, and email content.

What recommendations would you give to someone considering this product?

Our organization has begun utilizing MailChimp in an effort to upgrade its formerly plain-text email communications to those with more eye-catching layouts and visuals. I think Mailchimp's email templates are great, and I really like that we were able to tweak them to make them look more like our company's official emails. To be quite honest, we only make use of a fraction of Mailchimp's features. After a few months of research, we try out new capabilities. A/B testing, segmentation, and other features that alarmed us at first turned out to be breezes to implement using Mailchimp's straightforward guidelines. And if I needed more help, I coul

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Lokesh D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

MailChimp for Effective Email Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I explored a few alternative email marketing tools before settling on Mailchimp. It's true that some of these competitors were simpler to use, but they couldn't compare to MailChimp's robust features and customization options. The alternatives were either more costly or offered less opportunities for personalization.

What is your favorite aspect of this product?

As a business owner, I really value Mailchimp's simple yet effective email marketing tools. My email marketing efforts have been bolstered by the editor's drag-and-drop simplicity and the variety of premade templates and design options I have access to.

What do you dislike most about this product?

Although MailChimp is quite simple to use, its more complex options can be frustrating to master. In addition, I've found that some of the provided templates place unnecessary limitations on my ability to generate one-of-a-kind emails.

What recommendations would you give to someone considering this product?

If you're looking for an effective and inexpensive email marketing solution, MailChimp is where it's at. The platform is flexible and user-friendly enough to be used by companies of any size to enhance their email marketing campaigns. Those that need more sophisticated functionality may wish to explore elsewhere.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Matthew F.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

straight forward, and easy to get started

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

They don't throw as much marketing platform integration at you as other tools. I like that they are focused on a specific area, and being good in that space.

What is your favorite aspect of this product?

ease of use for simple task. Sure, you can do some cool stuff, and build integrations, but I like how easy it is to get simple things out the door.

What do you dislike most about this product?

some of the campaign setup changes left us a little confused, but we've been able to get past that.

What recommendations would you give to someone considering this product?

know if you are looking for an email system, or a full marketing tool/platform. if you want a stable, easy to use mail system with integrations, or on it's own, it's a great tool.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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