Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

86

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

SPAM Compliance

83

A/B Testing

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

arpit J.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Nice tool to ease out Marketing Troubles

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It is a pretty cheap in terms of cost but when it comes to features, it comes with a loads of them.

What is your favorite aspect of this product?

The ease of running different campaigns and reporting on the outcomes and productivity.

What do you dislike most about this product?

I just want them to suggest more detailed OOTB analytics could take this product a long way.

What recommendations would you give to someone considering this product?

This tool is a saviour and definitely worth a shot.

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

John S.

  • Role: Human Resources
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Reliable, user-friendly, full of features platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It has assisted us in developing and scheduling email campaigns that target old leads, and it also serves as the platform on which we publish our monthly newsletters. Email automation and template creation with a wide variety of possible triggers.

What is your favorite aspect of this product?

MailChimp is a service I've used for a long time. They've made some modifications recently, and there's a new pricing structure, but I feel like I'm getting more features than before.

What do you dislike most about this product?

Whether or not an address has been deleted or archived can be unclear if it still appears in a search. After being archived, I'd prefer for them to be deleted.

What recommendations would you give to someone considering this product?

We build landing sites, send emails, and collect addresses using this tool. It has a professional appearance and is easy to use and execute, in my opinion.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Security Protects

Alejandro David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

It is essential for any type of business.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is essential for any type of business to have a powerful tool that gives you the possibility of having all the best tools to build the most effective marketing campaigns and be much more noticed on the web and generate a great impact with each of your clients. Mailchimp is the ideal tool that will give you the possibility to exploit your advertising area through the tools and memories on the web that you have to contact your clientele, this program will be implemented in your email to fulfill the mission of knocking on the door to new people who are interested in your services or products, this program will analyze my entire market.

What is your favorite aspect of this product?

Never before had I had a program that trained me to make better decisions in my advertising department, Mailchimp is a completely intelligent program that has the incredible ability to study my entire environment and the inclinations of my clientele to give power to each of its users from building and designing great advertising strategies to be much more attractive on all platforms and company emails where we can get closer to our clients, Mailchimp is one of the best programs I have had to increase the resources that I have at my disposal within the company to be much more effective with the interaction with all our clients.

What do you dislike most about this product?

It is very important to mention that there are a couple of aspects of this program that make it a bit complicated to use in its entirety, in the case of new users who want to use this program and getting the best possible performance will be a challenge, oh what is it The program has a very high level of complexity, and in the background another obstacle that this program presents is due to its cost, since it is one of the most expensive of its kind in its market.

What recommendations would you give to someone considering this product?

This program will be implemented immediately to cover all the advertising needs that any type of company needs, since Mailchimp brings together the best functions to build the most effective and accurate marketing campaigns, I recommend it for the great results and the help it can offer you. to companies that want to make a greater presence on the web, with the support of this program it is possible.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mailchimp Comparisons