Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

nicole a.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

  • Saves Time
  • Helps Innovate
  • Reliable
  • Trustworthy

Pablo R.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Easy to use, but a bit pricey.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Ease of use: Mailchimp is known for being user-friendly and easy to use. Its interface is intuitive and simple to navigate, making it accessible to users with varying levels of technical expertise. Integrations: Mailchimp offers a wide range of integrations with other popular marketing tools, including social media platforms, e-commerce platforms, and more. This allows users to easily connect their email campaigns with their other marketing efforts.

What is your favorite aspect of this product?

Mailchimp offers a variety of features to help businesses of all sizes manage their email marketing campaigns.

What do you dislike most about this product?

Pricing: While Mailchimp offers a free plan, some users have found the pricing to be higher compared to similar products. However, the pricing is also based on the features and capabilities that Mailchimp offers. Limited A/B testing: While Mailchimp does offer A/B testing, some users have found the options to be somewhat limited. They would like to see more advanced A/B testing options and more control over the test parameters.

What recommendations would you give to someone considering this product?

If you're considering using Mailchimp, here are a few recommendations to keep in mind: Start with a plan that meets your needs: Mailchimp offers a variety of pricing plans, from a free plan to more advanced paid plans. Take the time to review the different plans and features available and choose one that meets your specific needs and budget. Take advantage of the educational resources: Mailchimp provides a wealth of educational resources and support to its users. Take advantage of these resources to learn how to get the most out of the platform and stay up-to-date on best practices for email marketing.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Vendor Friendly Policies
  • Vendor's Interest First
  • Less Generous

António P.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2023

Quality and easy to use, but can become expensive

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

The wide range of quality features and user-friendly interface. It also has a strong brand presence in the market, which can be a factor for some users.

What is your favorite aspect of this product?

Its user-friendly interface. I find it very easy to use, which makes it simple for me to manage my clients' email marketing campaigns. It's also pleasurable to use in terms of UX.

What do you dislike most about this product?

The only thing I dislike about Mailchimp is its cost. While it does offer quality features, it can be quite expensive for some users, especially small businesses or individuals.

What recommendations would you give to someone considering this product?

Make sure to evaluate your email marketing needs and compare them to the features offered. Mailchimp can be expensive, so make sure to consider if the cost fits within your budget in the near future. It has a user-friendly interface, which makes it easy to use, but consider if it fits your level of technical knowledge.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Includes Product Enhancements

Most Popular Mailchimp Comparisons