Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

Mobile Optimized

84

Segmentation

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

84

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

81

Vendor Support

78

Mailchimp Reviews

Joshua M.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp Is an Organized Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an organized software that facilitates email marketing and automation. The capabilities of Mailchimp are spectacular, making it a top email marketing tool.

What is your favorite aspect of this product?

I like how easy it is to use Mailchimp. Mailchimp works so well for us because it has an intuitive interface. Additionally, Mailchimp is affordable to use.

What do you dislike most about this product?

I like everything about Mailchimp. All the features of are organized. No flaws.

What recommendations would you give to someone considering this product?

Mailchimp is a highly impressive software to use. The capabilities of Mailchimp are excellent. I do recommend Mailchimp.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cindy M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The Top Email Campaign Manager for Marketers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has a decent user interface, but it could be lot simpler to use. I lowered the score since there are certain complications that a first-time user could encounter. But aside from that, the whole site is fantastic for mass email distribution. One of MailChimp's key benefits for me is the time it saves by allowing me to send many different kinds of campaigns at once.

What is your favorite aspect of this product?

If you require an email marketing tool, I highly recommend MailChimp. You may make campaigns quickly and with little effort. I am able to quickly and effectively personalize email campaigns, and the program also provides real-time analytics on their success. I like that there is such a variety of tools at my disposal, including split testing and automation. The software has met all of my expectations, and I have no hesitation in recommending it to anyone in search of an effective email marketing platform.

What do you dislike most about this product?

When it comes to consumer communication, I have found MailChimp to be an excellent email marketing platform. One thing that bothered me, though, was how difficult it sometimes was to put up an automatic email campaign. A few of the functions I was looking for were hidden in the UI, which I found annoying. While the software's functionality is impressive, I found myself wanting for simpler menus.

What recommendations would you give to someone considering this product?

Due of Mailchimp's user-friendliness, I will be recommending it to others as an email marketing tool. In my opinion, Mailchimp's ability to divide lists into subsets is one of the platform's most valuable features. This is largely due to the fact that we are now able to more accurately determine the most relevant marketing content to deliver to specific targets, thanks to MailChimp's segmentation features. Obviously, Mailchimp's seamless integration is another strength. We have been able to work around some of LiveChat's restrictions when it comes to campaign metrics by combining MailChimp with solutions like Livechat, Firebase, etc.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

nicole a.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

  • Saves Time
  • Helps Innovate
  • Reliable
  • Trustworthy

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