What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of IT Administration
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Mailchimp Reviews
Francis H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2023
Fantastic product!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
easy to use
What is your favorite aspect of this product?
fast and efficient
What do you dislike most about this product?
nothing to dislike
What recommendations would you give to someone considering this product?
give it a try
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Corrine G.
- Role: Consultant
- Industry: Apparel
- Involvement: End User of Application
Submitted Jan 2023
Great Product, Needs Some Minor Fixes
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I love the templates and how easy it is to use. The layout of the page is also really easy to use and has a friendly feel to it.
What is your favorite aspect of this product?
I do love the templates and how easy it is to test an email.
What do you dislike most about this product?
The sizing feature is difficult to use at times.
What recommendations would you give to someone considering this product?
It's a great product to have for mass emails but you will still probably need editing software to get things perfect.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Fons J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Email marketing has become fun with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The email marketing and automation program is called Mailchimp. With the help of cutting-edge marketing technology, dependable customer service, motivational content, and our data-driven advice, it enables businesses all over the world to start, develop, and expand their operations. It is simpler and more time-effective to be able to use a single piece of software for the entire process.
What is your favorite aspect of this product?
I appreciate that I can create marketing campaigns on Mailchimp and then send them out. I also like that it is quite reasonable when compared to other email marketing tools and that you can start using it for free if you are on a tight budget. Mailchimp offers a free plan that includes their built-in review generator and presenting page builder and allows you accessibility to the overwhelming bulk of available devices.
What do you dislike most about this product?
The only feature that has ever bothered me is the bulk email marketing function. When I sent mass emails at once, the recipient's mail box occasionally mistook them for spam or automated messages because they had the same information.
What recommendations would you give to someone considering this product?
We use Mailchimp mainly to deliver automated marketing messages in the shape of newsletter emails to existing clients and potential consumers. Our target audience can now receive marketing emails that are very relevant to them thanks to features like Mailchimp's automation tool.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy