Mailchimp
8.7 / 10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

83

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of IT Administration

92

Ease of Implementation

89

Availability and Quality of Training

87

Ease of Customization

87

Quality of Features

86

Breadth of Features

85

Ease of Data Integration

83

Business Value Created

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Vendor Support

78

Mailchimp Reviews

Francis H.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Fantastic product!

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

easy to use

What is your favorite aspect of this product?

fast and efficient

What do you dislike most about this product?

nothing to dislike

What recommendations would you give to someone considering this product?

give it a try

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Corrine G.

  • Role: Consultant
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Great Product, Needs Some Minor Fixes

Likeliness to Recommend

8 / 10

What differentiates Mailchimp from other similar products?

I love the templates and how easy it is to use. The layout of the page is also really easy to use and has a friendly feel to it.

What is your favorite aspect of this product?

I do love the templates and how easy it is to test an email.

What do you dislike most about this product?

The sizing feature is difficult to use at times.

What recommendations would you give to someone considering this product?

It's a great product to have for mass emails but you will still probably need editing software to get things perfect.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Fons J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Email marketing has become fun with Mailchimp

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

The email marketing and automation program is called Mailchimp. With the help of cutting-edge marketing technology, dependable customer service, motivational content, and our data-driven advice, it enables businesses all over the world to start, develop, and expand their operations. It is simpler and more time-effective to be able to use a single piece of software for the entire process.

What is your favorite aspect of this product?

I appreciate that I can create marketing campaigns on Mailchimp and then send them out. I also like that it is quite reasonable when compared to other email marketing tools and that you can start using it for free if you are on a tight budget. Mailchimp offers a free plan that includes their built-in review generator and presenting page builder and allows you accessibility to the overwhelming bulk of available devices.

What do you dislike most about this product?

The only feature that has ever bothered me is the bulk email marketing function. When I sent mass emails at once, the recipient's mail box occasionally mistook them for spam or automated messages because they had the same information.

What recommendations would you give to someone considering this product?

We use Mailchimp mainly to deliver automated marketing messages in the shape of newsletter emails to existing clients and potential consumers. Our target audience can now receive marketing emails that are very relevant to them thanks to features like Mailchimp's automation tool.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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