Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Jonathan W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Mar 2023

Features are a bit dated

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Ease of use and a trusted, and a long-established household brand name. Ideal for simple email campaigns but not moved with technology enough for my personal liking

What is your favorite aspect of this product?

Ease of data integration

What do you dislike most about this product?

Lack of campaign manager and campaign journey oversights

What recommendations would you give to someone considering this product?

It completely depends on your need. For simple email marketing campaigns it would probably be a good fit, but if higher end analytical projects, and if especially marketing automation is important to you then try other products

Pros

  • Trustworthy
  • Efficient Service
  • Fair
  • Altruistic

Jacqueline M.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Best email marketing software for multiple users.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is one of the best email marketing software for multiple users. The only defect about this software is that I really mean to say about this software is that I want to give a payment of the certain number of customers but this software cannot provide the more options to maintain the all accounts and give the payment all of our customers.

What is your favorite aspect of this product?

The best thing about this Mailchimp software is that when it can easily maintain the multiple accounts and platforms with customers and visitors to the company websites. Mailchimp platform can allow us mailing list and design from the website. Mailchimp has the great ability to monitor performance in our customer engagement and conversion and also it allows us to see the all customers of a very short time.

What do you dislike most about this product?

The one difficult problem that we faced sometime about this software is that Mailchimp provides a large number of tools used for email marketing business but this is very difficult to understand all of its functions. I have personally issued with that this tool is that I can't use its different capability related this tool.

What recommendations would you give to someone considering this product?

Mailchimp has the great functionality software that can easily facilitate our regular activities about all of our important applications. Mailchimp is used for marketers to grow their email marketing businesses abs also allows the best service for our regular customers. We can provide a lot of information for the other customers through using this software. I would like to recommend for everyone to use this software because it has an amazing piece of the software’s and easily available in markets within very lowest price.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Maurice H.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

If it was easier to use, it would be the best!

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Even the free version of Mailchimp offers a lot of valuable tools and features to get started with online email marketing. Although it sometimes feels like you are working with outdated software, after getting used to the layout, you will find that Mailchimp is a solid and strong platform that could work for you for many years!

What is your favorite aspect of this product?

The addition of an online academy is super valuable! It gives you the tools and knowledge you need to start improving your online email marketing strategies.

What do you dislike most about this product?

The old style of the software, combined with the inefficient layout of the software. Things are not located in an intuitive way, so the workflow takes some time to get used to.

What recommendations would you give to someone considering this product?

If you are new to the online marketing world, you should definitely give Mailchimp a try. It is solid as a rock, has all the features you need to start your marketing campaigns, manage your email list, and track all your valuable metrics.

Pros

  • Respectful
  • Friendly Negotiation
  • Reliable
  • Enables Productivity

Cons

  • Under Delivered

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