What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Jonathan W.
- Role: Sales Marketing
- Industry: Other
- Involvement: Vendor Management and Renewal
Submitted Mar 2023
Features are a bit dated
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use and a trusted, and a long-established household brand name. Ideal for simple email campaigns but not moved with technology enough for my personal liking
What is your favorite aspect of this product?
Ease of data integration
What do you dislike most about this product?
Lack of campaign manager and campaign journey oversights
What recommendations would you give to someone considering this product?
It completely depends on your need. For simple email marketing campaigns it would probably be a good fit, but if higher end analytical projects, and if especially marketing automation is important to you then try other products
Pros
- Trustworthy
- Efficient Service
- Fair
- Altruistic
Jacqueline M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2023
Best email marketing software for multiple users.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the best email marketing software for multiple users. The only defect about this software is that I really mean to say about this software is that I want to give a payment of the certain number of customers but this software cannot provide the more options to maintain the all accounts and give the payment all of our customers.
What is your favorite aspect of this product?
The best thing about this Mailchimp software is that when it can easily maintain the multiple accounts and platforms with customers and visitors to the company websites. Mailchimp platform can allow us mailing list and design from the website. Mailchimp has the great ability to monitor performance in our customer engagement and conversion and also it allows us to see the all customers of a very short time.
What do you dislike most about this product?
The one difficult problem that we faced sometime about this software is that Mailchimp provides a large number of tools used for email marketing business but this is very difficult to understand all of its functions. I have personally issued with that this tool is that I can't use its different capability related this tool.
What recommendations would you give to someone considering this product?
Mailchimp has the great functionality software that can easily facilitate our regular activities about all of our important applications. Mailchimp is used for marketers to grow their email marketing businesses abs also allows the best service for our regular customers. We can provide a lot of information for the other customers through using this software. I would like to recommend for everyone to use this software because it has an amazing piece of the software’s and easily available in markets within very lowest price.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Maurice H.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted May 2023
If it was easier to use, it would be the best!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Even the free version of Mailchimp offers a lot of valuable tools and features to get started with online email marketing. Although it sometimes feels like you are working with outdated software, after getting used to the layout, you will find that Mailchimp is a solid and strong platform that could work for you for many years!
What is your favorite aspect of this product?
The addition of an online academy is super valuable! It gives you the tools and knowledge you need to start improving your online email marketing strategies.
What do you dislike most about this product?
The old style of the software, combined with the inefficient layout of the software. Things are not located in an intuitive way, so the workflow takes some time to get used to.
What recommendations would you give to someone considering this product?
If you are new to the online marketing world, you should definitely give Mailchimp a try. It is solid as a rock, has all the features you need to start your marketing campaigns, manage your email list, and track all your valuable metrics.
Pros
- Respectful
- Friendly Negotiation
- Reliable
- Enables Productivity
Cons
- Under Delivered