Intuit

Mailchimp

8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.7

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Soumaya M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Some features do not work well

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It has got a lot of templates that one can use to create a good looking email marketing campaigns and supports a lot of integrations compared to other email marketing tools on the market

What is your favorite aspect of this product?

I like the schedule rule for email where you can schedule an email campaign to be sent at a desired time hence saving a lot of time and resources, the new integrated AI makes campaigns suggestions and keywords so easy at no extra cost

What do you dislike most about this product?

The pricing of the software becomes too expensive when your contact list grows since they would price depending on the size of the contact list you have, also some components like HTML codes, and custom code you embed in the email campaign footer do not appear working in the email and yet it would work in the preview of Mailchimp

What recommendations would you give to someone considering this product?

Basically I would recommend the tool

Pros

Helps Innovate
Efficient Service
Respectful
Altruistic

Zethi B.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp's drag and drop email builder makes it an easy software to use for most people. This is very important within most organisations as it reduces the amount of resources and time expended towards training staffs to use software tools. On the operational side, Mailchimps AI ( artificial intelligence ) capabilities are a sight to behold, and my team has leveraged this part of MailChimp to tackle manual marketing tasks such as content optimization and generating actionable insights from email campaign data..

What is your favorite aspect of this product?

I love the visually appealing templates that MailChimp provides to users on default. These templates run into hundreds and are so good to the extent, that we have on a few occasions launched email campaigns without needing to build our own templates from scratch.

What do you dislike most about this product?

No provision for managing affiliate marketing campaigns and lacklustre marketing campaign automation features.

What recommendations would you give to someone considering this product?

MailChimp does not provide strong marketing automation qualities, thus has to be used alongside a third party email campaign automation tool for full effectiveness.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Fathima N.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Easy to set up and deploy

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has a lot of customizable templates for each industry which makes it easy for any person dealing with email marketing at any level of expertise to work with the tool using the customizable templates

What is your favorite aspect of this product?

I like the software pricing, it does not cost a lot of money and yet it delivers good services, the inbuilt inbox feature is awesome enough since you can opt in to receive responses from customers who responds to email marketing

What do you dislike most about this product?

Some industries like the financial industry often get suspended and contacting customer support team is much hidden as it is hard to find the live chat module on the tool

What recommendations would you give to someone considering this product?

I would recommend the tool because it is affordable for every business size to use the solution and does not require a lot of experience

Pros

Performance Enhancing
Continually Improving Product
Reliable
Enables Productivity

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Soumaya M.

Some features do not work well

Likeliness to Recommend

Pros

Zethi B.

Easy to use email marketing tool.

Likeliness to Recommend

Pros

Fathima N.

Easy to set up and deploy

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support