What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
Auto-Responders
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Mar 2024
Perfect Tool for Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Unlike other Email Marketing tool, we can do everything related emails, newsletter, sending to targeted audience.
What is your favorite aspect of this product?
Management of leads and can have a detailed insights about the Email marketing
What do you dislike most about this product?
The pro version is too pricey for small scale businesses
What recommendations would you give to someone considering this product?
To have good leads generation and management through Emails, this is the perfect tool to use
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Benjamin B.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2024
Easy to figure out and great support resources
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is an easy to use ESP especially for those who are not technically adept. I found it easy to pick up and start sending emails, and also there are many resources and articles online to help you along the way. Mailchimps own support team is also great and will take the time to educate their users
What is your favorite aspect of this product?
As I mentioned before the ease of use and large variety of support channels available
What do you dislike most about this product?
It could have more integration and advanced features in terms of data management and segmenting
What recommendations would you give to someone considering this product?
For a small - medium sized business I would happily recommend it. The price is low to try it out and see how you like the experience
Pros
- Effective Service
- Transparent
- Includes Product Enhancements
- Friendly Negotiation
Cons
- Commodity Features
Lucia D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2024
Mastering Your Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The way it integrates with heaps of other marketing tools is what truly sets it apart for me
What is your favorite aspect of this product?
My favorite feature is the automation builder. We use it to send out a series of welcome emails to new subscribers, packed with corker content and special offers.
What do you dislike most about this product?
If I could add one feature with a wave of my hand, it would be more advanced segmentation options. Having the ability to create laser-focused email lists would be the ultimate dream for those personalized marketing campaigns we all strive for.
What recommendations would you give to someone considering this product?
I highly recommend it!
Pros
- Efficient Service
- Inspires Innovation
- Acts with Integrity
- Transparent