Intuit

Mailchimp

8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 82

Ease of IT Administration

Ease of Implementation

Ease of Customization

Availability and Quality of Training

Breadth of Features

Quality of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.7

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Giovani G.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Mailchimp Has Been So Impressive and Reliable

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been so impressive, easy to use, powerful and accurate. I like how its capabilities are powerful.

What is your favorite aspect of this product?

The efficiency of Mailchimp has been making it sensational. Mailchimp is reliable.

What do you dislike most about this product?

No dislikes for Mailchimp. Mailchimp has been teh best.

What recommendations would you give to someone considering this product?

I like how accurate Mailchimp has been. Mailchimp is highly recommendable.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adriana J.

Role: Information Technology
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic marketing tool that makes life easier

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Its features allow me to easily create attractive emails that attract new customers. Offers, newsletters, promotions, and updates can all benefit from my ability to use photos, icons, and web page layouts to create a pleasing look and feel.

What is your favorite aspect of this product?

We can learn about our subscribers' interests with analytics tracking, click-through data, messages read/bounced, and more. Organizing lists and sending different messages to different segments of our audience was a breeze with the segmentation and tagging features. It helped us get the feedback we needed from all of the company's subscribers because they were all properly registered, active, and interested in the offers.

What do you dislike most about this product?

Although support was slow to respond, they were able to resolve a minor issue I was having accessing my account, which was the only problem I encountered.

What recommendations would you give to someone considering this product?

Any business, large or small, can benefit from its many features, including the ability to easily create and edit images, create professional-looking email campaigns, track and analyze data, and schedule campaigns.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Anant U.

Role: Student Academic
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic Email marketing solution

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Wide features for email marketing and Analytics

What is your favorite aspect of this product?

Custom Report and managing the subscribers.

What do you dislike most about this product?

The interface has lots of features that may overwhelm new users.

What recommendations would you give to someone considering this product?

Try its trial and evaluation. according to your needs

Pros

Effective Service
Saves Time
Respectful
Transparent

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Giovani G.

Mailchimp Has Been So Impressive and Reliable

Likeliness to Recommend

Pros

Adriana J.

Fantastic marketing tool that makes life easier

Likeliness to Recommend

Pros

Anant U.

Fantastic Email marketing solution

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of IT Administration

Ease of Implementation

Ease of Customization

Availability and Quality of Training

Breadth of Features

Quality of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support