Hotjar Customer Reviews 2024

Hotjar

8.7 /10

35 Reviews Write a Review

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What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

5 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

90 Likeliness to Recommend

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative

8% Neutral

92% Positive

Pros

Transparent
Inspires Innovation
Helps Innovate
Performance Enhancing

Feature Ratings

Average 88

Conversion Analysis

Data Visualization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Device and Browser Analytics

Search Engine Optimization

Audience Segmentation

Paid Search Integration

API Framework

Audience Demographics

Vendor Capability Ratings

Average 86

Quality of Features

Ease of IT Administration

Vendor Support

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Ease of Customization

Also Featured in...

Voice of the Customer

Score 7.6

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

Jenny H.

Role: Industry Specific Role
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Great service, but there are better ones out there

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

It offers a lot of the basic insights you'll need when conducting UX Research projects.

What is your favorite aspect of this product?

I like how easy it is to use the product. There wasn't a steep learning curve.

What do you dislike most about this product?

I wished there were more features from which users could pull more insights.

What recommendations would you give to someone considering this product?

Great place to start. We started with Hotjar then transitioned to Maze, then UserTesting.

Pros

Helps Innovate
Effective Service
Continually Improving Product
Reliable

Chelsea N.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Works well for surveys and heatmaps

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Very intuitive to use

What is your favorite aspect of this product?

Data collection from surveys, heatmaps, and recordings. Great for optimization of website.

What do you dislike most about this product?

The cost - Microsoft clarity is similar and free (Hotjar is a better product though)

What recommendations would you give to someone considering this product?

It works very well for website surveys and collecting behavioral data from users.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Anna K.

Role: Information Technology
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Highly valuable insights, but expensive

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

It's industry leading reputation means it's a platform that team members often feel familiar with, which speeds onboarding and adoption.

What is your favorite aspect of this product?

Watching the recordings of users, and being able to tag and categorize. It's great to really see how users are interacting with your products, and test assumptions.

What do you dislike most about this product?

The onboarding for cheaper plans is very self-serve, and this can feel an obstacle for team members who haven't used before.

What recommendations would you give to someone considering this product?

The insights are great, but the product is expensive. Make sure there's a clear set of users inhouse who are regularly going to use the tool and pull out insights to act upon.

Pros

Performance Enhancing
Unique Features
Reliable
Enables Productivity

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

Hotjar Ratings

90 Likeliness to Recommend

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Voice of the Customer

Hotjar Reviews

Jenny H.

Great service, but there are better ones out there

Likeliness to Recommend

Pros

Chelsea N.

Works well for surveys and heatmaps

Likeliness to Recommend

Pros

Anna K.

Highly valuable insights, but expensive

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Conversion Analysis

Data Visualization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Device and Browser Analytics

Search Engine Optimization

Audience Segmentation

Paid Search Integration

API Framework

Audience Demographics

Vendor Capability Ratings

Quality of Features

Ease of IT Administration

Vendor Support

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Ease of Customization