What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Hotjar Reviews
Edmir F.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Dec 2023
Efficient and Perfect for Designers
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I used Google Analytics, but there I could only check dry information and data. Here, the difference is - I follow my users and with my empathy, I break down their pain points and solve potential problems.
What is your favorite aspect of this product?
Tracking users in various ways, I can sense every click they make, even mouse movements across the screen. This is very important for us - designers.
What do you dislike most about this product?
So far, I haven't had any problems, as I am almost a new user.
What recommendations would you give to someone considering this product?
With the simplicity of this tool, it offers easy and intuitive user tracking.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Saves Time
Derek M.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Understand and improve user journeys easy
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Robust features, simple to use
What is your favorite aspect of this product?
It was rather easy to understand the tool, and there are variety of useful features for tracking customer journey
What do you dislike most about this product?
It can be pricey
What recommendations would you give to someone considering this product?
Make sure to get a UX expert who will help you understand the movement of the user, and how it can be improved
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2023
The All-In-One UX Analytics Tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
By recording user sessions, I can directly observe how they navigate our website to identify any usability issues. Heatmaps efficiently highlight the most clicked elements, making it easy to improve key components. Custom surveys also provide valuable feedback for assessing satisfaction. Hotjar has become a crucial tool in my optimization kit for gathering website UX insights.
What is your favorite aspect of this product?
Hotjar really shines by consolidating key capabilities like funnel analysis, form analytics, feedback polls and more on an intuitive centralized platform. With its robust filtering, I can segment data by location, device, page URL, and other parameters to surface actionable insights. The smart suggestion feature also automatically flags issues and opportunities in the data. Since we started using Hotjar, we've doubled our conversion rate by resolving user complaints and making our multi-page applications more streamlined. We've also seen an increase in page views due to enhancing our navigation cues by analyzing heatmap click data.
What do you dislike most about this product?
Although Hotjar's reporting doesn't provide as much detail as some standalone tools that exclusively focus on heatmaps, session recording, or customer feedback, it does provide enough functionality for most use cases. Getting started can be tricky due to the many analysis options available.
What recommendations would you give to someone considering this product?
For small teams without UX professionals, Hotjar offers a comprehensive suite for understanding user issues and enhancing experiences. I highly recommend Hotjar to any company serious about customer-oriented design through practical user analysis. The benefits gained for the reasonable cost are unparalleled in improving digital experiences.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
