Google Analytics
9.0 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

87

Audience Demographics

87

Paid Search Integration

87

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

84

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Quality of Features

86

Breadth of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Vendor Support

77

Google Analytics Reviews

Alisson L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

I can have better decision making

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics can be a bit advanced with its functions but at the implementation level it is very easy from the basic level. You may need a bit of experience to use this platform but documentation and tutorials are easily found to improve the experience and to optimize the performance of your website and easily measure your traffic. With Google Analytics you can get a better vision of how you can make improvements that allow better efficiency in performance on the site, with this you can also have better decision-making based on the visitors that are obtained.

What is your favorite aspect of this product?

I like that it can work with a single window where it is good to see everything that is happening on the website where it is implemented. I can obtain detailed analysis of the traffic that is happening, counting on demographic data as well as direct traffic, organic traffic and any type of traffic. I can see both the cumulative site visits as well as the segment visits when it comes to detailing each page. With the reports that are generated, I can plan a better strategy to provide a better experience for clients, users and potential clients.

What do you dislike most about this product?

I can't exactly measure the metrics where the click stream generated by third-party platforms is measured. It would be better if the search console could be integrated, which helps me a lot to get better results in making decisions within the website and make the respective improvements. With this I have nothing else that I do not like about Google Analytics.

What recommendations would you give to someone considering this product?

With Google Analytics you can have a better breakdown of information about all the traffic generated, you have a great advantage of this tool that you can use it for free for your company which is starting to grow and thus apply the necessary improvements according to the behavior of the sites managed websites.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Gabrielle C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It is very effective for marketing and engaging clients.

What is your favorite aspect of this product?

It gives us clear data on the number of clients who visits our website.

What do you dislike most about this product?

The functionality is always good.

What recommendations would you give to someone considering this product?

I recommend this great tool to any organization for website and client management.

Pros

  • Enables Productivity
  • Caring
  • Saves Time
  • Fair

Marilla R.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Perfect accounting of the web service.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

One of the things that greatly differentiates Google Analytics compared to other web traffic analysis platforms, is that Google Analytics is capable of creating graphs and automatic reports of all the information obtained in relation to the traffic obtained, unlike platforms such as Zoho Analytics, which only reflects the figures obtained in clicks, sales and visits, but does not create graphs or automatic reports that help the analysis of the information obtained from web traffic. This functionality of Google Analytics saves me a lot of time, since I do not have to perform the web traffic analysis process manually.

What is your favorite aspect of this product?

One of the things that I like the most about Google Analytics, is the accounting of clicks, and the entry of customers in the ads on the web, I consider that Google Analytics accounts for all this very well, and helps to obtain more organic web traffic. There are other platforms that do not count these clicks very well within the web page. Another thing that I love is that it has a perfect flow of behavior, which is capable of monitoring all the activity of the client or user within the web, in order to know what content was the one that most interested the user.

What do you dislike most about this product?

The only negative factor that for me exists in Google Analytics, is that the platform does not give me the possibility of reprocessing the information, this forces me to be very careful with any movement that I make within the web, when creating filters of web segmentation or when editing customer profile information, in short, the editing processes of the web administration are irreversible. It would be fantastic to be able to correct any type of errors within the web administration, this would help me to have a less frustrating job, which does not force me not to make mistakes within the editing process in the web segmentation.

What recommendations would you give to someone considering this product?

I consider Google Analytics to be a really great platform, it has no negative functionalities, its web monitoring process is really fantastic, and it would be a perfect platform for any company that needs to closely monitor web behavior and customer interaction. . Google Analytics works in real time, which helps that the data can be collected in less time and later, can be analyzed in a matter of seconds. Google Analytics counts visits, clicks and sales very well, therefore, having exact information about web behavior will be very simple.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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