What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
90 Likeliness to Recommend
98 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Rachel B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Excellent marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very reliable in marketing and engaging clients.
What is your favorite aspect of this product?
It enables us to analyze the number of clients who visits our website.
What do you dislike most about this product?
Sometimes the platform is slow due to overloading.
What recommendations would you give to someone considering this product?
I highly recommend this platform to any organization for marketing and brand promotion.
Pros
- Caring
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Helen S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Best marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is an excellent platform easy for implementation.
What is your favorite aspect of this product?
We can easily monitor the flow of our customers and their needs.
What do you dislike most about this product?
I have not experienced any drawback from this tool.
What recommendations would you give to someone considering this product?
Excellent in performance and easy to deploy in any organization.
Pros
- Helps Innovate
- Respectful
- Client Friendly Policies
- Altruistic
Martha S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2020
Easy to obtain information on web traffic.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The best way to have a comprehensive web analysis is using Google Analytics, due to its great capacity to capture all visits accurately and because of its ability to offer monitoring of the entire web. One of the most notable differences compared to other platforms is that Google Analytics offers a real-time counter, which captures all visits at the exact moment and reflects them in the monitoring statistics. I believe that this real-time capture allows us to quickly analyze the growth or decline that we have in our visits faster than using other platforms that capture visits in a long time.
What is your favorite aspect of this product?
What I like the most about Google Analytics is that it offers me perfect synchronization with all Google services, which helps me stay informed 24 hours a day about the progress or status of visits to my website. I find this timing to be perfect, highly automated, and also quickly reflect hits at exactly the right time. Other things that I like about Google Analytics is that with this platform I can have an excellent accounting of the sales that I have made from my website, and which users become customers, at the exact moment. Google Analytics undoubtedly gives me a very functional service.
What do you dislike most about this product?
Google Analytics offers me an automated service that collects all the information on the activity of a website, daily, weekly and monthly, to do automatic analysis, however, I do not like to use this function because sometimes it is very inaccurate with the final analysis information, and I prefer to do these analyzes manually to make sure I have an exact number of visits, views and customers.
What recommendations would you give to someone considering this product?
Google Analytics is the perfect platform for all those companies that need support in the management and monitoring of a website, I highly recommend this platform because it allows the data collected to be viewed instantly, and to have clear information about visits and general activity of a web page. Google Analytics allows you to view new customers and also capture the views of the publications, so it will be very easy to obtain information about web traffic with the help of Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
