What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Mohammed A.
- Role: Information Technology
- Industry: Utilities
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2020
A good product which gives you insights into your
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Been around for a long time and many people know how to use it.
What is your favorite aspect of this product?
I can get a lot of information about the traffic
What do you dislike most about this product?
Cant focus on individual events and action from my traffic data.
What recommendations would you give to someone considering this product?
Easy to implement, great insights and lots of people have worked with it before
Pros
- Reliable
- Acts with Integrity
- Performance Enhancing
- Enables Productivity
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
Devdan A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Wider performance display.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the things that make Google Analytics different from other web analysis platforms is that this platform contains a more automated service, a service which collects all the information and performs automatic analysis and graphics for the user, with the In order to save work time and not have to do the graphics manually. Google Analytics designs gantt diagrams and works through the collected figures, therefore, it will be very difficult for there to be a fault in the information captured.
What is your favorite aspect of this product?
What I like the most about Google Analytics is that this platform allows me to carry out the entire monitoring process and offers me a complete visualization of all the performance of my website, just by accessing it from its mobile phone application, this application is fantastic , reflects the information in real time and allows each data to be viewed instantly. Thank you very much for this perfectly developed application.
What do you dislike most about this product?
I believe that I do not have any type of complaint about the behavior or general operation that Google Analytics has provided me since I started using it, this platform has been incredible and has allowed us to monitor all the traffic of our website without the need to configure or having to perform a late process. It is excellent to monitor our website instantly.
What recommendations would you give to someone considering this product?
I would recommend this platform because it has a much simpler process than other platforms to be able to analyze web traffic, growth in visits and the management of all the clicks in the Ads of the web page. I believe that Google Analytics offers perfect accessibility to the user, which is expanded to all types of devices, which helps to make it more feasible to be able to visualize all the performance of a website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tony P.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Dec 2020
Google analytics is a powerful SEO
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's cost is free and it has a lot of features
What is your favorite aspect of this product?
Cost, availability of features, reporting
What do you dislike most about this product?
It can be hard to understand and learn to use
What recommendations would you give to someone considering this product?
Take as much training as possible
Pros
- Unique Features
- Saves Time
- Helps Innovate
- Continually Improving Product
