Google

Google Analytics

9.0 /10

624 Reviews Write a Review

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What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Performance Enhancing
Helps Innovate
Reliable
Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

Audience Segmentation

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.6

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.4

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Tauseef S.

Role: Student Academic
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2021

Great analytics, but complex to use.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The major distinguishing factor of Google Analytics is that it has a free version and can calculate all the basic analytics. It has layers of data analysis so that you can look into anything.

What is your favorite aspect of this product?

The best thing about Google Analytics is that it's free. It collects data and processes it in the background. You can integrate it with other apps to save additional work and time. It provides advanced functionality so you can track customer's data.

What do you dislike most about this product?

Social media data is not reliable and also not real-time. It is very complex to use and has a very high learning curve. The security policy is very vague.

What recommendations would you give to someone considering this product?

Overall, Google Analytics is very efficient and can be used to manage the digital presence and reach. It is a bit complex to use but once you get used to it is a great tool for analytics. Also, set up UTM codes for specific pages that you want to track on your website. This would be quite useful.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Mark T.

Role: Vendor Management
Industry: Consulting
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Jan 2021

Easy to use web Analytics

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

easy to use and the dashboard is comprehensive

What is your favorite aspect of this product?

usage segregation by devices and location

What do you dislike most about this product?

No complaint

What recommendations would you give to someone considering this product?

Go ahead and try it out

Pros

Performance Enhancing
Unique Features
Includes Product Enhancements
Helps Innovate

Carly R.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2021

Best marketing websites

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It is very effective in monitoring our website.

What is your favorite aspect of this product?

It gives records of how clients interact with our website.

What do you dislike most about this product?

I don't dislike anything from this great tool.

What recommendations would you give to someone considering this product?

I highly recommend this great platform in any organization.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Tauseef S.

Great analytics, but complex to use.

Likeliness to Recommend

Pros

Mark T.

Easy to use web Analytics

Likeliness to Recommend

Pros

Carly R.

Best marketing websites

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

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Mouseflow

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Elastic Observability

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support