Google

Google Analytics

9.0 /10

208 Reviews Write a Review

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What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

91 Likeliness to Recommend

100 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Respectful
Reliable
Performance Enhancing

Feature Ratings

Average 86

Analytics and Reporting

Device and Browser Analytics

Marketing Analytics

Data Management

Audience Segmentation

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.6

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.4

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Prince S.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Google is Essential, omnipresent and ubiquitous.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Robust features, seamless integration, accessibility.

What is your favorite aspect of this product?

Comprehensive data insights for optimization.

What do you dislike most about this product?

Complexity for beginners, steep learning.

What recommendations would you give to someone considering this product?

Utilize tutorials, start with basics.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Iana K.

Role: Information Technology
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Amazing product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google have a lot of users and are able to provide user demographics more detailed

What is your favorite aspect of this product?

run the demographic reports

What do you dislike most about this product?

not being able to unload the data to AWS database

What recommendations would you give to someone considering this product?

if you are looking for user enrichment tool, his is the best on the market

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Arunkumar R.

Role: Information Technology
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Best website traffic monitoring software

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google analytics is helps to getting complete report about the traffic of website and applications.make the visitors reports and monitoring the website more easy.

What is your favorite aspect of this product?

This tool is giving the complete report out website traffic and all the details of performance of website.

What do you dislike most about this product?

My experience I am not feeling any drawbacks and everything is good.

What recommendations would you give to someone considering this product?

Best tool for seo management and monitoring the website traffic.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

100 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Prince S.

Google is Essential, omnipresent and ubiquitous.

Likeliness to Recommend

Pros

Iana K.

Amazing product

Likeliness to Recommend

Pros

Arunkumar R.

Best website traffic monitoring software

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Marketing Analytics

Data Management

Audience Segmentation

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support