Google Analytics
9.0 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

91 Likeliness to Recommend

100 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

0% Negative
3% Neutral
97% Positive

Pros

  • Helps Innovate
  • Respectful
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Marketing Analytics

87

Data Management

87

Audience Segmentation

86

Conversion Analysis

86

Data Analysis and Survey Function

86

Data Warehousing

85

Data Integrity

85

API Framework

85

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

88

Ease of Implementation

87

Quality of Features

86

Ease of Data Integration

86

Breadth of Features

86

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Ease of Customization

83

Vendor Support

81

Google Analytics Reviews

George U.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Better optimized views and visits.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

From the beginning, it has been among the best pages that exist to know where the visit comes from, either, visit time and geographical location, and this is something that differentiates it because not all pages give such a quick and such answer. successful as Google Analytics does. its use is quite acceptable compared to other similar ones.

What is your favorite aspect of this product?

My favorite part is the speed with which the platform lets me move, almost without major problems, an easy way to know who is visiting us and who is viewing the website we want to monitor, whether age, gender, location, device and others is possible. things that are important to properly segment the content that is offered to the public,

What do you dislike most about this product?

What has been happening to me for a while is that the session in my account is closed, I suppose it is a system or platform error, actually I am trying to solve that problem, otherwise it is a good platform to be aware of the things that we must pay attention on our websites. We will have more control over what we should do to have more visits and know who sees and reads us

What recommendations would you give to someone considering this product?

I will always recommend the use of this platform because it is very secure, it has a fairly good security system because it is a Google service that up to now is one of the safest sites in the world with a great faultless track record, also for being one of the services with greater access to the public and with a quite enviable quality. I absolutely recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anshu K.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

When you enable Remarketing for a web property.

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

There is no difference between Google Analytics and Universal Analytics.

What is your favorite aspect of this product?

Third party referrals.

What do you dislike most about this product?

When you're using Google Analytics, you're making the user experience on your site more inconvenient.

What recommendations would you give to someone considering this product?

Conversion Rates between Mobile & Desktop.

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Arnold W.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Best for visualizing website data

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

This service has an endless number of companies that offer similar services, either for free or paid, but none of them is at the level of Google Analytics, it has been continuously advancing and updating for many years, what I think is good is its way to work, with just a code on our site we can get a lot of data from this

What is your favorite aspect of this product?

Google analytics is used to know from where a person visits us, be it, device, city, possible age of the person, and their gender. It also gives us a fairly understandable graph which we can use to give us an idea of ​​how our website is progressing, it also shows us how many hours or minutes the person was interacting within our site, even knowing if the visit was direct or from a network social in specific.

What do you dislike most about this product?

The problems that I have had with google analytics so far have been minimal, one of them is that the section of visualizing the views in real time is not very good, it tends to give delays which causes me to lose a lot of information that for me would be super It is valuable to have, also that from my device it is not 100% compatible but I suppose that my smartphone model also influenced a lot

What recommendations would you give to someone considering this product?

When you create a website you want to know the people who visit and how often they do it, this is the perfect tool to do it and achieve much more segmenting the website, we have to take a good look at every detail that this service provides us so far. It is one of the best I have used, always very attentive and there are many tutorials on the internet as a support base in case you have any questions or errors

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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