What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
91 Likeliness to Recommend
100 Plan to Renew
1
Since last award
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Helps Innovate
- Respectful
- Continually Improving Product
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Marketing Analytics
Data Management
Audience Segmentation
Conversion Analysis
Data Analysis and Survey Function
Data Warehousing
Data Integrity
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
Also Featured in...
Google Analytics Reviews
Silvana G.
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted Apr 2024
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy to use, has all the features needed and convenient to use online thru google drive.
What is your favorite aspect of this product?
I can use this online, and more than one user can work at the same time.
What do you dislike most about this product?
I like everything about this product,
What recommendations would you give to someone considering this product?
Don't hesitate to give it a shot because you will be surprised with the output.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bowen R.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Apr 2024
A Must-Have for Data-Driven Marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
First, the sheer volume of data it provides is unmatched. We can see everything from website traffic sources to user behavior on specific landing pages. This granular level of detail allows us to understand our energy audience like never before.
What is your favorite aspect of this product?
Google Analytics' audience insights are an absolute beast in the sense that they provide a deep dive into who exactly is visiting our website. We can see demographics, interests, and even the devices they're using.
What do you dislike most about this product?
While Google Analytics offers a ton of data, creating custom dashboards to visualize that data can be a bit clunky. A more user-friendly interface for building custom dashboards would make it easier for us to track key metrics and identify trends at a glance
What recommendations would you give to someone considering this product?
If you're serious about understanding your website audience and optimizing your marketing efforts, then Google Analytics is a must-have tool. The sheer volume of data and seamless integration with other Google products make it an invaluable asset for any digital marketer.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2024
Outstanding tool for Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It stand outs in the pin pointed details of every analysis with other tools
What is your favorite aspect of this product?
It's free data driven attribution model helps get the accurate credit to all the ad clicks
What do you dislike most about this product?
Navigation is a bit problem in this
What recommendations would you give to someone considering this product?
Overall it's a great and reliable tool to use for getting the analysis of your website, ads, etc...
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy