What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Efficient Service
- Saves Time
- Client Friendly Policies
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Audience Segmentation
Influencer Identification
Sentiment Analysis
Competitor Tracking
Publishing
Collaboration
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Angela L.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2022
"Effective management tool for social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io is better than other programs because it has many features, it also has good support.
What is your favorite aspect of this product?
It's a breeze to schedule, and I like the calendar view and the ability to swiftly and easily report. New channels may be added much more quickly and easily here than on other platforms.
What do you dislike most about this product?
While copying and pasting content from Facebook to Instagram, the formatting is clumsy, and you'll often have to save and reopen the post in order to make any changes you'd want. Annoying. Post failures are really frustrating since there seems no other explanation for it other than Falcon being unable to post.
What recommendations would you give to someone considering this product?
What you are willing to invest is mostly determined by the size of your company. Falcon is without a doubt the greatest scheduler program we've ever used.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Keana S.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Great social media publishing and scheduling app
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
other programs are very difficult to use while this program is easier to use.
What is your favorite aspect of this product?
Aside from scheduling posts, which you can do with any social media management platform, Falcon does a great job of letting you communicate internally with different departments, such as customer service, so that you can do a better job with the engagement part of social media. You can assign comments or messages, leave notes for your coworkers, and have all of your communications within the platform. This makes things run more smoothly and makes customers happier.
What do you dislike most about this product?
If you want to schedule the same post for more than one channel, you can't just click boxes. Instead, you only have to make one post and share it on all of the other channels.
What recommendations would you give to someone considering this product?
By a long shot, this is the best SM Mgt platform I've ever used.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
Raya C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Social media platform that is easy to use"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use and has an affordable price.
What is your favorite aspect of this product?
Keeping your customers engaged in your ads and posts is possible if you follow this advice. Data storage for you and your clients in one location. It's a great tool for digital marketers since it enables them to manage several social media accounts from a single location. This application makes it easy to connect and communicate with your employees.
What do you dislike most about this product?
It has a few minor flaws, but they aren't enough to make me hate it.. Falcon.io, in my opinion, has no technical problems.
What recommendations would you give to someone considering this product?
Make sure you're following the industry's recommended schedules for when articles should be published. Using Falcon, you may make quick changes to your posts. Adding images and links to your articles doesn't need any special knowledge on your part.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
