What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Efficient Service
- Saves Time
- Client Friendly Policies
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Audience Segmentation
Influencer Identification
Sentiment Analysis
Competitor Tracking
Publishing
Collaboration
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Ihsan M.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2023
A Multipurpose Social Media Monitoring Software
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Besides being great in social media management and monitoring, the software also comes with content marketing capabilities making it different
What is your favorite aspect of this product?
Deploying and using Brandwatch is easy It comes with a great interface It's capable when it comes to social media marketing, minitori, management and it also comes with great content marketing features
What do you dislike most about this product?
No particular hates as Brandwatch has met our needs
What recommendations would you give to someone considering this product?
I recommend Brandwatch as it has been amazing when it comes to social media monitoring and content marketing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Salome C.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Effective features
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
In the error of social media, you need a tool to monitor and notify you when mentioned and gives you trends to ensure you market in the right direction. One of the best tool for such assignment is the Brandwatch. You are able to monitor all the social media platforms and analyze the trends to give you the best marketing direction for your strategies.
What is your favorite aspect of this product?
other than most tool in its competition, you are able to follow well and be informed about the social media happening without hustle,
What do you dislike most about this product?
For dislike, the tool has never disappointed.
What recommendations would you give to someone considering this product?
Highly recommended for social media marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sarah B.
- Role: Human Resources
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2022
Market Shining Through Collaboration Platform
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Combination of features,single software that serves whole team needs.
What is your favorite aspect of this product?
It combination of team management and workflow as well as digital marketing.
What do you dislike most about this product?
So far it has proved to be of more benefits than what we expected we can't complain at all.
What recommendations would you give to someone considering this product?
To reduce costs and enhance your productivity, join ti's software .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing