Brandwatch
7.9 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Content Marketing category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

85 Likeliness to Recommend

2
Since last award

91 Plan to Renew

2
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative
4% Neutral
92% Positive

Pros

  • Respectful
  • Trustworthy
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 85

Content Storage

89

Editorial Calendar

89

Advanced Audio Management

87

Web Experience Management Integration

87

Content Campaign Management

87

Multi-Channel Distribution

86

Content Creation

84

DAM (Digital asset management) Integration

83

Editorial Workflow

83

Content Curation / Library Controls

83

Personalization/Audience Targeting

82

Vendor Capability Ratings

Average 80

Ease of Customization

85

Availability and Quality of Training

84

Ease of Implementation

83

Usability and Intuitiveness

81

Vendor Support

81

Breadth of Features

81

Quality of Features

79

Business Value Created

79

Ease of IT Administration

78

Ease of Data Integration

75

Product Strategy and Rate of Improvement

74

Brandwatch Reviews

Sanjay S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Best Tool for Brand Reputation on Social Media

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

I get each and every alert if someone mention our brand on social media and also helps me to get Google search alerts. this tool helps me to make my brand reputation by replying over the post. I can check the analytics of every social media channels. very easy interface not required any support.

What is your favorite aspect of this product?

getting alert about social sentiments and work accordingly to save the brand reputation over the social media. get instant alert if someone use the brand name.

What recommendations would you give to someone considering this product?

best tool to save the brand reputation on social social media and Google search.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Anjali P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Comprehensive and Insightful Social Media Tool

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Brandwatch differentiates itself from other social media monitoring tools through several key features including Advanced Sentiment Analysis, Customizable Dashboards and Reporting, AI-Powered Insights, Collaboration Features. These differentiators make Brandwatch a powerful choice for businesses looking to gain a comprehensive understanding of their brand's online presence and use deep insights to inform their marketing strategies.

What is your favorite aspect of this product?

My most favorite aspect of the product is its social media monitoring capabilities, particularly the real-time tracking and in-depth sentiment analysis that allow me to stay ahead of trends and quickly respond to brand mentions

What do you dislike most about this product?

The most significant drawback of Brandwatch is its steep learning curve, which can be challenging for new users to navigate. Additionally, the platform's pricing is on the higher side, which might not be feasible for smaller businesses or teams with limited budgets

What recommendations would you give to someone considering this product?

If you're considering Brandwatch, here are a few recommendations: Invest Time in Training: Utilize Brandwatch’s tutorials, webinars, and support resources to get the most out of the platform. Start with a Clear Strategy: Before diving in, define your goals and key metrics. Knowing what you want to achieve will help you set up relevant dashboards and make the most of Brandwatch's powerful features. Take Advantage of Customization: Brandwatch's strength lies in its customization. Tailor the dashboards and reports to your specific needs to focus on the data that matters most to your brand.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Brenda K.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Cutting edge software

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Ease of use and continues innovation.

What is your favorite aspect of this product?

Integration with Salesforce and other commonly used software platforms.

What do you dislike most about this product?

The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.

What recommendations would you give to someone considering this product?

Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Under Delivered
  • Less Friendly Negotiation

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