Brandwatch, Inc.

Brandwatch

7.9 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

83 Likeliness to Recommend

4
Since last award

89 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

5% Negative

5% Neutral

90% Positive

Pros

Respectful
Trustworthy
Caring
Acts with Integrity

Feature Ratings

Average 84

Advanced Audio Management

Content Storage

Editorial Calendar

Multi-Channel Distribution

Content Campaign Management

Web Experience Management Integration

Editorial Workflow

Advanced Video Management

DAM (Digital asset management) Integration

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Average 80

Ease of IT Administration

100

Availability and Quality of Training

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support

Also Featured in...

Social Media Monitoring

Score 7.9

View Brandwatch in this category (opens in a new tab)

Social Media Management - Enterprise

Score 7.8

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Alex D. J.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Brandwatch is an excellent tool social listening

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Dashboards easy to manager, múltiple channels, possibility of admin múltiple admins

What is your favorite aspect of this product?

Possibility of personalize each topic and channel

What do you dislike most about this product?

Not possible to analize micro Geo Tagged content

What recommendations would you give to someone considering this product?

Integration with Falcon

Pros

Performance Enhancing
Trustworthy
Efficient Service
Effective Service

Prashant B.

Role: Information Technology
Industry: Communications
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Go to product for your goals.

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

Brandwatch is helping in data visualization and in presenting complex analytics in a user-friendly and visually appealing manner. It is different from other similar products as brandwatch offers real-time monitoring, allowing businesses to stay on top of emerging trends, customer sentiments, and potential crises.

What is your favorite aspect of this product?

The platform's user interface is intuitive, making it accessible for both social media experts and those new to analytics. All together is easy to integrate.

What do you dislike most about this product?

For those considering Brandwatch, I would recommend that if you own very small business then see other options but if you can afford it then surely go for it as it good product.

What recommendations would you give to someone considering this product?

As of now loving it. While the interface is user-friendly, mastering all the features may take some time. I Would say, it;s value for money and gives you needed fetures for brand to grow and reach their target audience with ease.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Mohammed Aqib A.

Role: Operations
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

One of the best Social listening platforms

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Brandwatch is one of the best social listening platforms. Content management and Analytics are way easier. And we switched on Brandwatch from Sprinklr due to the Cost/Price negotiation.

What is your favorite aspect of this product?

All the features. Because it really helps to manage all the social media handles tremendously.

What do you dislike most about this product?

Just the download feature.

What recommendations would you give to someone considering this product?

You all can use it and recommend it to others too without hesitation. By using Brandwatch, it is easier to interact with the customer on all the social media platforms at once. YOu can manage customer escalations and also monitor the targeted audience.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Brandwatch

What is Brandwatch?

Company Details

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Awards & Recognition

Brandwatch Ratings

83 Likeliness to Recommend

4 Since last award

89 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Social Media Monitoring

Social Media Management - Enterprise

Brandwatch Reviews

Alex D. J.

Brandwatch is an excellent tool social listening

Likeliness to Recommend

Pros

Prashant B.

Go to product for your goals.

Likeliness to Recommend

Pros

Mohammed Aqib A.

One of the best Social listening platforms

Likeliness to Recommend

Pros

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Feature Ratings

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Web Experience Management Integration

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DAM (Digital asset management) Integration

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