Content Marketing Tools

Content Marketing

What is Content Marketing Tools?

Content Marketing platforms provide the ability to create, curate and deploy collateral and content to the right customer at the right time and in the right channel (i.e. web, mobile, social, customer portals).

Common Features

  • Content Storage
  • Content Curation / Library Controls
  • Content Analytics
  • Content Optimization
  • Content Creation
  • Multi-Channel Distribution
  • Advanced Video Management
  • Advanced Audio Management
  • DAM (Digital asset management) Integration
  • Web Experience Management Integration
  • Personalization/Audience Targeting
  • Editorial Workflow
  • Editorial Calendar
  • Content Campaign Management

Top Content Marketing Tools

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 14
Next Award: Apr 2025

Top Content Marketing Tools 2024

Filter by
Composite Score
8.9 /10
CX Score
9.1 /10

WordPress.com powers beautiful websites for businesses, professionals, and bloggers.

Scorecard
Scorecard

Pros

  • Reliable
  • Fair
  • Helps Innovate
  • Acts with Integrity
Badge Winner
Badge Winner
Contentful

Contentful

Composite Score
8.8 /10
CX Score
9.2 /10

The content platform for the digital-first era. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful
Badge Winner
Badge Winner
Composite Score
8.6 /10
CX Score
9.0 /10

Open source content management for your Git workflow. Use Decap CMS (formerly Netlify CMS) with any static site generator for a faster and more flexible web project.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Altruistic
Badge Winner
Badge Winner
Composite Score
8.3 /10
CX Score
8.7 /10

CoSchedule Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. It serves as a single source of truth for your marketing team. With Marketing Suite, teams can: - Complete Up To 125% More Work: Equip your team with the tools to publish more content in less time (with your existing team). - Deliver Projects On Time: Maintain on-time completion rates greater than 90%. Manage deadlines for your recurring work, new campaigns, & unplanned work with ease. - Focus 100% of Efforts On Strategy: Prove your value to stakeholders by demonstrating how marketing work aligns with strategic business goals.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Composite Score
8.3 /10
CX Score
8.4 /10

Cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

Scorecard
Scorecard

Pros

  • Respectful
  • Altruistic
  • Acts with Integrity
  • Client's Interest First
Badge Winner
Badge Winner
Butter CMS

Butter CMS

Composite Score
8.3 /10
CX Score
8.6 /10

Easy to use marketing dashboard. Fast content API for modern apps.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Badge Winner
Strapi

Strapi

Composite Score
8.2 /10
CX Score
8.5 /10

Strapi is the leading open-source headless CMS. It’s 100% Javascript, fully customizable and developer-first.

Scorecard
Scorecard

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy
Badge Winner
Badge Winner
Storyblok

Storyblok

Composite Score
8.2 /10
CX Score
8.3 /10

Storyblok, your last headless CMS, helps your team to tell your story and manage content for every use-case.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Altruistic
Badge Winner
Composite Score
8.2 /10
CX Score
8.3 /10

It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Reliable
  • Caring
  • Respectful
Brandwatch, Inc.

Brandwatch

Composite Score
7.9 /10
CX Score
8.0 /10

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Scorecard
Scorecard

Pros

  • Respectful
  • Trustworthy
  • Acts with Integrity
  • Enables Productivity