What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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83 Likeliness to Recommend
89 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Respectful
- Trustworthy
- Caring
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Audio Management
Content Storage
Editorial Calendar
Multi-Channel Distribution
Content Campaign Management
Web Experience Management Integration
Editorial Workflow
Advanced Video Management
DAM (Digital asset management) Integration
Personalization/Audience Targeting
Content Curation / Library Controls
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
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Brandwatch Reviews
Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
Holistic Social Media Monitoring
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Comprehensive social media monitoring is essential for keeping track of brand mentions across various platforms. Accurate sentiment analysis helps to measure the public perception associated with these mentions. These robust tools allow for real-time identification of emerging trends and potential issues. Falcon.io works hand in hand with Brandwatch, offering expertise in tracking social media post performance. The in-depth analytics provide valuable insights on the individual social media posts' effectiveness.
What is your favorite aspect of this product?
The combination of Brandwatch and Falcon.io offers businesses a complete view of their brand's social media presence, including sentiment trends and post performance. By using Brandwatch's sentiment analysis and Falcon.io's performance tracking, we can gain valuable insights to improve digital marketing strategies and strengthen brand image. Brandwatch's real-time tracking and sentiment analysis provide an instantaneous grasp of the brand's perception, allowing quick responses to emerge trends or issues. The integration of Brandwatch and Falcon.io promotes smooth collaboration between analysts and marketing teams.
What do you dislike most about this product?
The analysis of emotions and post effectiveness is merged into one dashboard to simplify reporting on Falcon.io. Additional improvements promote instant collaboration between Brandwatch and Falcon.io users, supporting a smooth workflow. Falcon.io covers many social media platforms, with some restrictions, but focuses on the major platforms to ensure complete coverage.
What recommendations would you give to someone considering this product?
Our analyses of user sentiment and post performance provide a strong basis for digital marketing decisions. By integrating Brandwatch and Falcon.io, we can navigate the constantly shifting landscape of social media with accuracy and flexibility. Brandwatch can analyze the sentiment of brands across multiple languages, providing a complete comprehension of global brand perception. Both Brandwatch and Falcon.io emphasize strong security measures, which guarantee the safe transfer and storage of data. Encryption and strict adherence to data protection standards are essential priorities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rui G.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2023
Great product! Definitely recommend!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Great User Experience, Great dashboard customisation, Constant improvement and addition of new tools, Audience Segmentation
What is your favorite aspect of this product?
Dashboard!
What do you dislike most about this product?
Gets slow when dataset gets bigger, Still struggles to understand and categorise words and context, Struggles to understand sentences, Platform limitations (needs to include TikTok)
What recommendations would you give to someone considering this product?
Improve Natural Language processing and improve sentiment analysis
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Salome C.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Effective features
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
In the error of social media, you need a tool to monitor and notify you when mentioned and gives you trends to ensure you market in the right direction. One of the best tool for such assignment is the Brandwatch. You are able to monitor all the social media platforms and analyze the trends to give you the best marketing direction for your strategies.
What is your favorite aspect of this product?
other than most tool in its competition, you are able to follow well and be informed about the social media happening without hustle,
What do you dislike most about this product?
For dislike, the tool has never disappointed.
What recommendations would you give to someone considering this product?
Highly recommended for social media marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
