Brandwatch
7.9 / 10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Social Media Monitoring category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

87 Likeliness to Recommend

93 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative
11% Neutral
85% Positive

Pros

  • Efficient Service
  • Saves Time
  • Client Friendly Policies
  • Trustworthy

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Visual Analytics

88

Dashboards and Reporting

86

Audience Segmentation

86

Influencer Identification

84

Sentiment Analysis

83

Publishing

81

Competitor Tracking

81

Collaboration

78

Vendor Capability Ratings

Average 84

Ease of Customization

100

Business Value Created

90

Ease of Implementation

90

Ease of IT Administration

86

Quality of Features

84

Breadth of Features

81

Ease of Data Integration

80

Availability and Quality of Training

77

Usability and Intuitiveness

76

Product Strategy and Rate of Improvement

74

Vendor Support

69

Brandwatch Reviews

ADAM A.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Comprehensive social intelligence/management suite

Likeliness to Recommend

9 / 10

What differentiates Brandwatch from other similar products?

Brandwatch's ability to create & track social audiences through audience panels means you can build & track marketing personas in social, study trends, sentiment & influencers. Vizia is a brilliant visual tool embedded in Brandwatch for data visualisation, with useful data plug ins.

What is your favorite aspect of this product?

Consumer research using the social audience panels - very easy to setup. Social listening is also very strong in Brandwatch, providing comprehensive sentiment & trend analysis compared to competitors.

What do you dislike most about this product?

Social channel integration & hashtag management on the backend can be inefficient

What recommendations would you give to someone considering this product?

The number one social intelligence suite for large enterprises.

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Helps Innovate

Laura I.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Amazing for consumer research!

Likeliness to Recommend

10 / 10

What differentiates Brandwatch from other similar products?

I think the dashboards are amazing, and powerful visualization of data for analysis.

What is your favorite aspect of this product?

Being able to constantly expand my data coverage in both FB and IG, the automation rules and many other features, makes this a very complete tool. And I absolutely love Brandwatch is updated almost everyday!

What do you dislike most about this product?

We have been having some issues with queries suspending the data collection all of a sudden.

What recommendations would you give to someone considering this product?

Brandwatch is a game changer, you will have to invest and have a budget for this, but it is totally worth it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Mark M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

It's a great product, but not for us.

Likeliness to Recommend

8 / 10

What differentiates Brandwatch from other similar products?

Nothing and that was the challenge.

What is your favorite aspect of this product?

It's a solid product, however, offers a lot of what we already have.

What do you dislike most about this product?

Nothing in particular, it's just very similar to what we currently use.

What recommendations would you give to someone considering this product?

If you don't have any monitoring software it would offer a great solution for many businesses.

Pros

  • Efficient Service
  • Respectful
  • Altruistic
  • Trustworthy

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