Brandwatch, Inc.

Brandwatch

7.9 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Content Marketing category

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0 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

6 Top Rated Features

2023

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

83 Likeliness to Recommend

89 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

5% Negative

5% Neutral

90% Positive

Pros

Respectful
Trustworthy
Caring
Acts with Integrity

Feature Ratings

Average 84

Advanced Audio Management

Content Storage

Editorial Calendar

Multi-Channel Distribution

Content Campaign Management

Web Experience Management Integration

Editorial Workflow

Advanced Video Management

DAM (Digital asset management) Integration

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Average 80

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Also Featured in...

Social Media Monitoring

Score 7.9

View Brandwatch in this category (opens in a new tab)

Social Media Management - Enterprise

Score 7.8

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Role: Sales Marketing
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Oct 2020

Pretty straightforward once you get the hang of it

Likeliness to Recommend

7 /10

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

83 Likeliness to Recommend

89 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Social Media Monitoring

Social Media Management - Enterprise

Brandwatch Reviews

Pretty straightforward once you get the hang of it

Likeliness to Recommend

Pros

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Feature Ratings

Advanced Audio Management

Content Storage

Editorial Calendar

Multi-Channel Distribution

Content Campaign Management

Web Experience Management Integration

Editorial Workflow

Advanced Video Management

DAM (Digital asset management) Integration

Personalization/Audience Targeting

Content Curation / Library Controls

Vendor Capability Ratings

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration