What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Efficient Service
- Saves Time
- Client Friendly Policies
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Audience Segmentation
Influencer Identification
Sentiment Analysis
Competitor Tracking
Publishing
Collaboration
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
- Role: Industry Specific Role
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
The best knowledge-friendly device on the market.
Likeliness to Recommend
Pros
- Trustworthy
- Effective Service
- Saves Time
- Respectful
Tom D.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2022
"It's my favorite social media monitoring tool."
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
it is better than other programs because it is a very complete program with good customer service.
What is your favorite aspect of this product?
Using this tool, we can better comprehend and react to certain terms that we employ in an inquiry. Custom reports and keyword and phrase tracking are two of my favorite features. Easy-to-use and bug-free platform. Customer support is always accessible if you run into any issues with it.
What do you dislike most about this product?
Brandwatch irritates me in a few respects. For starters, it's not always straightforward to navigate the site. As a result, it might be difficult to discover what you're looking for and navigate. In addition, the price is a little hazy, which annoys me. As a result, it might be difficult to know exactly what you're getting for the money you're spending on the various services. If you want to take use of the more complex functions, the price tag might quickly mount. It might also take a long time to load at times.
What recommendations would you give to someone considering this product?
Brandwatch is a great tool for social media analysis, and I'd suggest it to anybody else looking to do such work. Brandwatch is an excellent tool that is simple to use and relevant to my profession as a communication consultant..
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Jordan M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
"Effective tool for managing social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io differs from other programs because it has many features and I really like that.
What is your favorite aspect of this product?
Falcon is a great choice if you want to publish social media updates to a large number of networks on a regular basis. The post can be reviewed and approved by a team member, who can also discuss and edit it if required. Create an effective communication strategy by using Falcon's preset responses and the ability to respond to social media comments. It's possible to monitor trends in addition to social media and keyword searches.
What do you dislike most about this product?
In most cases, only the person who created the post has the power to change it; however, the approver should have the ability to do so as well. Post editing can be a bit tricky.
What recommendations would you give to someone considering this product?
Falcon provides users with many more features and a more up-to-date user interface than HootSuite does, making it an appealing alternative for those who are unsure which social posting platform to choose. Additionally, it possesses a calendar view, which is comparable to that of other programs now available.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
