What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Continually Improving Product
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead and Contact Categorization
Lead Distribution
Omni-Channel Communication Tracking
Interaction Planning
Lead Generation
Prospect Tracking
Analytics and Reporting
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Also Featured in...
Adobe Marketo Engage Reviews
Robyn H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2022
Robust Marketing Automation
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage is a complicated and robust marketing automation and engagement tool. It gives you the flexibility to do almost anything in the marketing automation world. The drawback is that, because of the complication, it does require a dedicated (knowledgeable) resource.
What is your favorite aspect of this product?
Full cycle nurture, ability to customize lead scoring, full automation capabilities
What do you dislike most about this product?
Because of the complexities, it can be tough to trouble shoot. Having worked in Marketo for over 5 years, I still find things on a daily basis that I don't know.
What recommendations would you give to someone considering this product?
If you want the best product on the market, it's Marketo. But you need to give yourself 3-6 months for implementation and onboarding. And you will need to hire a dedicated (knowledgeable) resource. If you can hire someone with an MCE, that would be preferred.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Security Protects
Cons
- Less Effective Service
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2021
Top of the line, get what you pay for
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
- Wastes Time
- Less Effective Service
Grace C.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2021
Perfect and Flexible Engagement System
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Marketo engagement capability and the easy marketing through various social media channels and the easy collection of various important insights for the sales improvement.
What is your favorite aspect of this product?
The Adobe system offers the best and easiest interface that is well arranged with excellent functional features.
What do you dislike most about this product?
From my opinion about the platform is that the tools are easy to set and the software configuration process is easy and faster.
What recommendations would you give to someone considering this product?
Adobe Market Engage is an effective sales product and extremely nice lead generation platform and easy functionalities to get familiar with and the marketing impact is profitable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing