What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Audience Segmentation
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Data Analysis and Survey Function
Data Warehousing
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.
What is your favorite aspect of this product?
: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights
What do you dislike most about this product?
: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Harika K.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Nov 2023
The 360 degree solution for product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It offers advanced tools for segmenting data and analyzing attribution
What is your favorite aspect of this product?
Very powerful marketing and advertising analytics, in-depth customer journey analysis
What do you dislike most about this product?
Adobe is pricy. It is also, complex and the requires skilled team proficient in both data analytics and marketing.
What recommendations would you give to someone considering this product?
To make the most of Adobe Analytics, investing in training and support is advisable for a successful implementation.
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Generous Negotitation
Aatish K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Amazing tool for big organisations
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics stands out from other similar products with its robust features for deep data analysis, comprehensive customer journey tracking, and integration with Adobe's marketing and creative cloud solutions
What is your favorite aspect of this product?
It provides powerful insights into user behavior, enabling businesses to make data-driven decisions and optimize digital strategies effectively.
What do you dislike most about this product?
The interface is less intuitive than other analytics platforms.
What recommendations would you give to someone considering this product?
It's crucial to align its powerful features with your specific business needs, invest in training, assess integration capabilities, and stay informed about updates.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Helps Innovate