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Adobe Systems

Adobe Analytics

Composite Score

8.2 /10

CX Score

8.4 /10

47 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

8 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Product Impact

2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

7% Negative

7% Neutral

86% Positive

Pros

Performance Enhancing
Unique Features
Security Protects
Continually Improving Product

Feature Ratings

Average 82

API Framework

Data Management

Conversion Analysis

Mobile Functionality

Audience Segmentation

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Warehousing

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Average 82

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.9

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Adarsh B.

Role: Consultant
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2024

Best Customer intelligence product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Customer intelligence makes it speciall. We really enjoyed using it.

What is your favorite aspect of this product?

Analytics and easy administration.

What do you dislike most about this product?

Nothing. Everything is soo good abou it.

What recommendations would you give to someone considering this product?

Manage your customers easily and get a new experience.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Brittney D.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Adobe analytics is Fantastic

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The way it connects with Adobe creative Cloud tools creates a seamless workflow from data insights to actionable design changes. In comparison to other analytics platforms, its ability to connect data with design decisions is a significant advantage

What is your favorite aspect of this product?

Being able to track the immediate impact of changes allowing us to adjust strategies on the fly.

What do you dislike most about this product?

It is overwhelming for beginners due to its depth

What recommendations would you give to someone considering this product?

Approach Adobe Analytics with a mindset of continuous learning. Don't be intimidated by its complexity; instead, view it as a powerful ally in unlocking the full potential of your data.

Pros

Reliable
Enables Productivity
Saves Time
Transparent

Mika Y.

Role: Information Technology
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

One of the most used digital analytics platforms

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

I have been using both Adobe Analytics and Google Analytics for a decade. In my opinion, Adobe Analytics is more flexible and customizable platform. You can design the analytics strategy and implementation from scratch.

What is your favorite aspect of this product?

Adobe analytics works with other Adobe Experience Cloud products such as Target. It brings better insights and marketing on websites and mobile apps.

What do you dislike most about this product?

Adobe analytics has been updated frequently. This is great; however, new features are not useful sometimes.

What recommendations would you give to someone considering this product?

Adobe Analytics is fully customizable; but it will cost. So, you better to plan a good strategy in order to take the advantages.

Pros

Continually Improving Product
Unique Features
Helps Innovate
Reliable

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Adobe Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Mobile Functionality Can be used on mobile devices​.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Device and Browser Analytics Capture and summarize device and browser information.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Digital Analytics

Customer Intelligence

Adobe Analytics Reviews

Adarsh B.

Best Customer intelligence product

Likeliness to Recommend

Pros

Brittney D.

Adobe analytics is Fantastic

Likeliness to Recommend

Pros

Mika Y.

One of the most used digital analytics platforms

Likeliness to Recommend

Pros

Most Popular Adobe Analytics Comparisons

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Pendo

Mixpanel

2
Since last award

Feature Ratings

API Framework

Data Management

Conversion Analysis

Mobile Functionality

Audience Segmentation

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Warehousing

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Availability and Quality of Training