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Adobe Systems

Adobe Analytics

Composite Score

8.1 /10

CX Score

8.4 /10

53 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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4 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

8% Negative

6% Neutral

86% Positive

Pros

Respectful
Performance Enhancing
Helps Innovate
Includes Product Enhancements

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Average 82

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Product Analytics

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Neus M.

Role: Information Technology
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Discover insights from your users in seconds"

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

From Analysts through product owners, colleagues from advertising team and marketing can easily create their own dashboards to get the insights that they need. People is autonomous on the analysis thanks to this tool. I think one of the strength of this tool is that can be easily used together with the rest of Adobe's suite.

What is your favorite aspect of this product?

When creating a project in a Workspace to analyze user behaviour, you can just drag and drop all the dimensions, segments, metrics and predefined date ranges. It's very quick to create a project but you can also use the predefined templates. There are several visualizations. The ones that we use the most are "freeform tables" - to combine several metrics and dimensions together- and "fallout" - to explore how users fall from the funnel. You can have the raw data in the report suite and then create a virtual report suite, applying some segmentations, for instance, to divide the info by device (web and apps).

What do you dislike most about this product?

There are so many metrics, segments and dimensions that it is easy to get confused and use one metric instead of the correct one. You need to be very organized tagging everything as "approved" metrics or segments, so all your colleagues use the same to analyze same data.

What recommendations would you give to someone considering this product?

Adobe Analytics is only a piece of a very complete Suite of products from Adobe. Once you use adobe it's easy to start using other services that might be of your interest.

Pros

Continually Improving Product
Reliable
Enables Productivity
Respectful

tim s.

Role: Information Technology
Industry: Transportation
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Fantastic Product with Complex Implementation

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics is best in class when it comes to measuring web performance and attribution. It's not a hard product to learn to build workspaces/visualizations but it can be complex to implement depending on the nature of your web properties.

What is your favorite aspect of this product?

Ease of use for attribution modelling

What do you dislike most about this product?

Can be complex to implement.

What recommendations would you give to someone considering this product?

Adobe is the leader in experience analytics. It's not the cheapest analytics tool, but it is the best. It requires a commitment from a DEV perspective as well as budgeting.

Pros

Performance Enhancing
Enables Productivity
Unique Features
Helps Innovate

Prathamesh S.

Role: Information Technology
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Advanced Web Analytics Essential

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It provides more indepth tracking for customer actions and better segmentation

What is your favorite aspect of this product?

Advanced Segmentation and Tracking

What do you dislike most about this product?

The complexitiy of the interface

What recommendations would you give to someone considering this product?

Improve and add more GUI

Pros

Security Protects
Continually Improving Product
Performance Enhancing
Saves Time

Cons

Less Generous
Vendor Friendly Policies
Under Delivered

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Adobe Analytics Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Product Analytics

Digital Analytics

Adobe Analytics Reviews

Neus M.

Discover insights from your users in seconds"

Likeliness to Recommend

Pros

tim s.

Fantastic Product with Complex Implementation

Likeliness to Recommend

Pros

Prathamesh S.

Advanced Web Analytics Essential

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training