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Adobe Systems

Adobe Analytics

Composite Score

8.1 /10

CX Score

8.4 /10

53 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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4 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

8% Negative

6% Neutral

86% Positive

Pros

Respectful
Performance Enhancing
Helps Innovate
Includes Product Enhancements

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Average 82

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Product Analytics

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Evihn W. V.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Feature-rich and comprehensive, just pricey

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics is possibly the most comprehensive and customizable analytics solution I've ever used, though it is pricey and resource-intensive to get set up.

What is your favorite aspect of this product?

The ability to visualize customer journey.

What do you dislike most about this product?

Cost and difficulty in setup/maintenance.

What recommendations would you give to someone considering this product?

This is an appropriate solution for an enterprise-level organization with a large budget looking for an all-inclusive analytics solution with extensive integration capabilities.

Pros

Unique Features
Helps Innovate
Continually Improving Product
Reliable

Cons

Less Efficient Service
Vendor's Interest First
Under Delivered

Andrew B.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Excellent but does have a learning curve

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics features customization abilities that are unmatched in the industry.

What is your favorite aspect of this product?

I love Report Builder because I can build in Excel and integrate the data from AA.

What do you dislike most about this product?

The learning curve is steep so new team members in the organization have a long ramp-up period.

What recommendations would you give to someone considering this product?

How important is an easy to use platform vs. one that has many features and integrations?

Pros

Trustworthy
Efficient Service
Client Friendly Policies
Altruistic

Cons

Commodity Features

Rahul B.

Role: Information Technology
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Strong Product and Easy to Use

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Extremely powerful tool with easy integration for various digital platforms. The targeting and segmentation feature is very powerful to make data driven decisions.

What is your favorite aspect of this product?

Flexible reports to capture data, Easy automation and customization of dashboards and brilliant Target feature to test new features ( AB Testing )

What do you dislike most about this product?

Few capabilities need technical knowledge for implementation which is more specialized. Regular users can understand the various capabilities that Adobe analytics provides but needs practice and bit of training.

What recommendations would you give to someone considering this product?

Enable data driven decisions to make great digital products rather than hunch or guesswork's.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Adobe Analytics Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Product Analytics

Digital Analytics

Adobe Analytics Reviews

Evihn W. V.

Feature-rich and comprehensive, just pricey

Likeliness to Recommend

Pros

Cons

Andrew B.

Excellent but does have a learning curve

Likeliness to Recommend

Pros

Cons

Rahul B.

Strong Product and Easy to Use

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training