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Adobe Systems

Adobe Analytics

Composite Score

8.1 /10

CX Score

8.4 /10

53 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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4 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

8% Negative

6% Neutral

86% Positive

Pros

Respectful
Performance Enhancing
Helps Innovate
Includes Product Enhancements

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Average 82

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Product Analytics

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Bilawal B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2021

Greatest product for mobile and web analytics

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The conversion tracking from adobe analytics is absolutely incredible. It makes e-commerce businesses track all the accurate data in real-time.

What is your favorite aspect of this product?

I love the options you get within Adobe analytics for integrating with Discovery and Target which helps in efficiently analysing the e-commerce category.

What do you dislike most about this product?

Its quite expensive for SME's, its not affordable and as you need new and additional tags the pricing increases

What recommendations would you give to someone considering this product?

I would say, if you manage an e-commerce store or anything in which you have to track the user behaviour and conversions, this is the best tool that helps businesses to strategize for the long term.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Nov 2021

Good product. Incredible Customer Support team

Likeliness to Recommend

7 /10

Pros

Enables Productivity
Trustworthy
Saves Time
Acts with Integrity

Andrea C.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Really useful but not so easy-to-use

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics is a clear evolution compared to the old logic of analysis applications. Basically it allows you to work on the signle data to reach a totally personalized reporting level. Unlike other products, it doesn't have a predefined set of dashboards and reports. Each relationship must be built, with very high customization possibilities.

What is your favorite aspect of this product?

I can reach almost every information web-data-related. The only limit is that I sholud know waht to search for.

What do you dislike most about this product?

You can reach almost any information related to web data. The only limitation is that you have to know what to look for and how to do that.

What recommendations would you give to someone considering this product?

To allow the product to perform at its best, consider a good amount of initial work analyzing existing data and integrating it into Adobe Analytics. Good initial training is also to be expected, as well as the availability of those who can give us support later.

Pros

Reliable
Enables Productivity
Trustworthy
Client Friendly Policies

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Adobe Analytics Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Product Analytics

Digital Analytics

Adobe Analytics Reviews

Bilawal B.

Greatest product for mobile and web analytics

Likeliness to Recommend

Pros

Good product. Incredible Customer Support team

Likeliness to Recommend

Pros

Andrea C.

Really useful but not so easy-to-use

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training