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Adobe Systems

Adobe Analytics

Composite Score

8.1 /10

CX Score

8.4 /10

53 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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4 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

8% Negative

6% Neutral

86% Positive

Pros

Respectful
Performance Enhancing
Helps Innovate
Includes Product Enhancements

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Average 82

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Product Analytics

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Michael F.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great and easy to use platform

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

I find that it excels in most areas when comparing Adobe to the other primary web analytics tools. The program features a straightforward user interface and provides a basic framework I can modify to meet specific needs. As little or as much as your requirements need, Adobe Analytics has the versatility to accommodate a wide range of intricate configurations.

What is your favorite aspect of this product?

I like Adobe Analytics' flexibility, and scalability makes it ideal for businesses of all sizes since the platform can accommodate unlimited data sources, connections, and consumer variables. The quick and straightforward in-tool analysis is possible because of the ability to break down practically any variable by any other quickly. Information can be collected and shared speedily and effectively with Adobe's help.

What do you dislike most about this product?

It takes a lot of time and effort to study and comprehend the tools so that you can utilize them effectively. Since I can tailor it to individual needs, it might be challenging to implement. There isn't much in the way of fake data for training, which means the user may make unfortunate mistakes when working with accurate data.

What recommendations would you give to someone considering this product?

Adobe Analytics is a fantastic tool for collecting trends and behavioral data. Exploration is a worthwhile hobby because of the wealth of knowledge it can provide for its devotees. It's a very effective instrument with a wide variety of preconfigured dashboards. We can get a clear picture of which features want our full attention and which can be kept as-is with no investment. Recommended!

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Effective Service

Nitin T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

6 /10

What differentiates Adobe Analytics from other similar products?

The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great

What is your favorite aspect of this product?

The granularity of audience tracking and the easy to customised panel

What do you dislike most about this product?

Its a bit costly and UI can be improved comparing to the market leader - Google Analytics

What recommendations would you give to someone considering this product?

Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Under Delivered
Commodity Features
Less Generous

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2022

Very powerful and accurate web analytics platform

Likeliness to Recommend

10 /10

Pros

Inspires Innovation
Caring
Respectful
Fair

Cons

Less Reliable
Commodity Features

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Adobe Analytics Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Product Analytics

Digital Analytics

Adobe Analytics Reviews

Michael F.

Great and easy to use platform

Likeliness to Recommend

Pros

Nitin T.

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

Pros

Cons

Very powerful and accurate web analytics platform

Likeliness to Recommend

Pros

Cons

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1
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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

API Framework

Metadata Management

Vendor Capability Ratings

Quality of Features

Vendor Support

Ease of Customization

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training