Adobe Analytics

What differentiates Adobe Analytics from other similar products?

Easy to use Easy implementation Can be integrated with multiple technologies great for creating multiple dashboards Different level of tracking can be done sharing is easy can have multiple editor of the dashboards

What is your favorite aspect of this product?

Easy to use Easy implementation Can be integrated with multiple technologies great for creating multiple dashboards Different level of tracking can be done sharing is easy can have multiple editor of the dashboards

What do you dislike most about this product?

Price is high lags sometimes Requires high bandwidth of network

What recommendations would you give to someone considering this product?

Great software to use for all kinds of analytics requirements

What differentiates Adobe Analytics from other similar products?

The UX/UI of Adobe analytics is amazingly perfect, for the new users who come from a background of no knowledge of how analytics software works. My breakthrough was from Adobe analytics and I had no knowledge before using any other product even Google analytics.

What is your favorite aspect of this product?

The audience segmentation is the best feature of the product, along with creating the goals. No matter what your business requires, setting the metrics and dimensions required for your business makes this product in the top place.

What do you dislike most about this product?

I wouldn't say i dislike it but it is a bit expensive

What recommendations would you give to someone considering this product?

If you are looking for a platform which provides deep understanding of your website data and support decision making, there is no other one available in the market except Adobe analytics.

What differentiates Adobe Analytics from other similar products?

Adobe Analytics provides a plethora of options and a great deal of flexibility when it comes to segmentation. It is feasible to track single-page apps. Tracking is done first, thus cookie IDs may be gathered much more effectively. Report groups and even individual control panels can be used to restrict user access. It is also possible to integrate directly with other Adobe products, such as Target, for customisation. Adobe Analytics offers the connoisseur almost every possibility to create dashboards, reports, metrics, segments, etc. The flexibility and possible combinations are probably endless. Another advantage is a multitude of assistance

What is your favorite aspect of this product?

Data transfers between Adobe Marketing Cloud and other situations, such as Google Marketing Platform, invariably result in losses. However, the usage of own cookies against third-party cookies somewhat offsets or even outweighs these disadvantages (e.g. Floodlight). The benefit definitely resides in the versatility and options provided by AA; nevertheless, this also implies that configuration is not instantly feasible. Users can create or customize their own dashboards after receiving an introduction and understanding of the necessary parts. Such as learning areas, videos and a large number of users on the web, who help productively.

What do you dislike most about this product?

Behind the clean design and user interface is a monster of intricacy. Just as with Photoshop or Excel, it all appears to be extremely straightforward at first sight, but there is a steep learning curve to overcome until you utilize the tool effectively and produce extra value. It is also simple to produce a job report that appears reasonable at first sight but exposes in depth that its content is utter rubbish. As a result, it is more of a tool for professionals than for beginners. Adobe Analytics offers a wealth of custom dimensions and metrics, which are only available in the GA 360 upgrade. However, Adobe Analytics is not free.

What recommendations would you give to someone considering this product?

The core application scenario is the monitoring of general user behavior across our vast website. The production of detailed reports to answer specific inquiries is also connected very easily. The export as CSV or PDF, which is properly prepared for systems or administration, is a significant advantage. Because of the numerous configuration choices, usage is more complicated than with other systems and necessitates training. The connection of the Google panorama and other solutions is feasible, but always fails when the TechStack is changed. Furthermore, the costs are rather expensive. Standard GA tracking may be sufficient for retailers.