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What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Benny V.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2022
"Program with excellent features, I love it."
Likeliness to Recommend
What differentiates Act-On from other similar products?
This program differs from others because the interface is very intuitive. The creation of dashboards, reports and emails are very easy.
What is your favorite aspect of this product?
My requirement to automate my marketing procedures was addressed by Act-On, a piece of software for marketing automation. Time savings, an increase in leads, and a rise in conversion rates are just a few of the perks I've enjoyed.
What do you dislike most about this product?
If you're looking for a solid marketing automation solution, go no further than Act-On. While there is need for improvement in a few areas, overall it is a straightforward program that was simple to incorporate into my regular work flow. My experience with Act-support On's team was excellent, and they helped me get up and running fast so that I could start reaping the benefits of the software for my marketing efforts.
What recommendations would you give to someone considering this product?
Act-About earns a great recommendation from me owing to the fact that it is quite straightforward to operate and starts providing information on assignments almost immediately after installation. Act-On delivers a product of the highest possible quality, which includes a user interface that is simple to understand and outstanding customer assistance in the case that customers have any questions.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
Jia M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2022
"Excellent tool with innovative features."
Likeliness to Recommend
What differentiates Act-On from other similar products?
It stands out from the competition because of the exceptional assistance and training program it provides in addition to the cutting-edge tools it provides.
What is your favorite aspect of this product?
I'm grateful for the several marketing planning process automations made possible by Act-On, which have had a huge impact on our company. Since its implementation, we have seen zero problems; it is easy to oversee and run, and new users can pick up the ropes quickly and with no effort.
What do you dislike most about this product?
On rare occasions, the composer has had bugs that caused emails to appear in the inbox out of the order in which they were created in the tool. Problems like this were frequently handled rapidly.
What recommendations would you give to someone considering this product?
I would encourage using the application because it is straightforward to use, it has an appealing layout, and it accomplishes the fundamental goal of assisting you in developing a marketing strategy for your business as well as keeping in contact with your clients.
Pros
- Efficient Service
- Saves Time
- Security Protects
- Helps Innovate
Richard C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Oct 2022
IT JUST ISN'T FOR US SEEMS ARCHAIC
Likeliness to Recommend
What differentiates Act-On from other similar products?
IT JUST SEEMS OLD AND ARCHAIC...THERE ARE BETTER SOLUTIONS ON THE MARKET
What is your favorite aspect of this product?
CS IS GREAT
What do you dislike most about this product?
IT'S SLOW AND NEEDS A UX REFRESH
What recommendations would you give to someone considering this product?
SERIOUSLY CONSIDER USING OTHER PRODUCTS
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features
