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What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Sierra S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Act-on is VERY user-friendly!
Likeliness to Recommend
What differentiates Act-On from other similar products?
While some MAP's are feature-heavy, act-on providers the basics at a level that you can customize and make your own. I have used several MAP's and Act-on was the easiest to onboard, set up, and implement new programs. The platform itself is outdated, but without the fluff, it makes it very simple to navigate and use.
What is your favorite aspect of this product?
The email customization was simple to use and I made some of my favorite email campaigns using act-on.
What do you dislike most about this product?
The only reason we moved away was the cost to store our very large database was too high. We were able to beat the cost to uphold that size of our database with another company.
What recommendations would you give to someone considering this product?
Perfect for small and growing companies. May be too small for larger companies.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Rajiv C.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2021
Good overall product with some limitations
Likeliness to Recommend
What differentiates Act-On from other similar products?
Good tool for basic email automation and segmentation. Lacks features for more robust personalization and workflows that are typically involved in B2B marketing.
What is your favorite aspect of this product?
Email Builder tool is excellent.
What do you dislike most about this product?
Not great at workflows.
What recommendations would you give to someone considering this product?
If you're looking for a product that will solve all your marketing automation needs - this is not the best fit. This is better for smaller and more simpler workflows.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Inspires Innovation
Cons
- Vendor's Interest First
Gerald G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Perfect for marketing and email automation
Likeliness to Recommend
What differentiates Act-On from other similar products?
With Act-On, we can regularly touch prospects and customers and track their progress and active participation. It solves marketing productivity problems, helping us to create successful email campaigns. It's effortless to set up workflows, and the intelligent logic just makes sense. We have solved marketing problems and improved our campaigns thanks to Act-On, it's excellent.
What is your favorite aspect of this product?
Act-On is very useful, designed to create, manage and send effective marketing campaigns. The ability to use landing pages allows you to capture many leads. Reporting functions are integrated and easy to access and understand. Landing pages will enable me to tailor the page to whatever campaign or reason I need. The reports help me know how engaged your audience is.
What do you dislike most about this product?
It has been a program that meets all requirements; we have not had any problems with its performance so far. All the results have been positive.
What recommendations would you give to someone considering this product?
I recommend Act-On for users and businesses that want to increase engagement with their customers; they will segment them by different categories and focus on particular targets for each. Setting up and creating campaigns is easy, and you can use landing pages tailored to whatever reason you need. Act-On's customer service is exceptional; they are fast and thorough when you need help.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
