Emotional Footprint Awards 2025
Ad Tech
SoftwareReviews names Google Ad Manager, Meta Ads Manager, and Mediaocean as Ad Tech Emotional Footprint Award Winners.
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Ad Tech
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Google Ad Manager
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
9.0
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Meta
Meta Ads Manager
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
8.6
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Mediaocean LLC
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.
8.1
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
Criteo Corp
Criteo Ad Platform
Criteo Ad Platform is a Digital Advertising Platform that helps you create campaigns in minutes and enjoy total control over setup, management, and measurement with our easy-to-use self-service platform. Maximize returns and earn more revenue with the Commerce Media Platform. Benefit from a unified platform that directly connects advertisers with retailers and publishers to drive commerce on the open internet.
7.7
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
NextRoll
AdRoll
AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
7.7
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Adobe Systems
Adobe Advertising
Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.
7.4
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
StackAdapt Inc
StackAdapt
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.
7.2
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
Amazon
Amazon DSP
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
7.2
CX Score
CX
Score
+66
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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