Emotional Footprint Awards 2024
Marketing Automation - B2B
SoftwareReviews names Brevo, HubSpot Marketing Hub, ActiveCampaign, Adobe Marketo Engage, Constant Contact, Mailchimp, and Bloomreach Engagement as Marketing Automation - B2B Emotional Footprint Award Winners.
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Marketing Automation - B2B
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Brevo
Brevo
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
9.4
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
93
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.2
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
9.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Constant Contact, Inc.
Constant Contact
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Intuit
Mailchimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
8.8
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Bloomreach Inc
Bloomreach Engagement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
8.8
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
Ortto
Ortto
Ortto (formerly Autopilot) brings customer data, omnichannel marketing, and analytics together in an intuitive platform that helps businesses grow.
8.7
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
94
Value Index
VALUE INDEX
SALESmanago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
8.7
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Keap
Keap
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
8.1
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Pardot
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
7.9
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
SugarCRM
Sugar Market
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
7.6
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
SAS Institute Inc.
SAS Marketing Automation
Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.
7.5
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Dotdigital Group PLC
Dotdigital
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
7.4
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
6.6
CX Score
CX
Score
+68
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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