Emotional Footprint Awards 2024
Customer Data Platform
SoftwareReviews names Salesforce CDP, Tealium AudienceStream CDP, Openprise RevOps Automation, and SALESmanago as Customer Data Platform Emotional Footprint Award Winners.
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Customer Data Platform
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Salesforce.com Inc
Salesforce CDP
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
8.9
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Openprise
Openprise RevOps Automation
The Openprise Data Orchestration Platform automates all the painful, manual processes that sales and marketing automation solutions don’t.
8.6
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Tealium
Tealium AudienceStream CDP
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
8.6
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
SALESmanago
SALESmanago
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. More information: www.salesmanago.com
8.3
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
zeotap GmbH
Zeotap CDP
Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.
8.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
8.1
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
SAP
SAP Customer Data Platform
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
8.1
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Twilio
Segment
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
8.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Dun & Bradstreet Inc
D&B Rev.Up ABX
Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.
7.9
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
77
Value Index
VALUE INDEX
Optimizely, Inc.
Optimizely Data Platform
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
7.8
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Hightouch
Hightouch Customer Studio
Customer Studio powers a new era of Customer Data Platforms. Explore, manage, and activate customer data directly from the data warehouse with an entire suite of purpose-built marketer-friendly features.
7.8
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Optimove
Optimove
Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.
7.6
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Planhat
Planhat
Planhat is a customer platform built to give insights, manage workflow and drive customer experience. Planhat combines an elegant user experience with powerful enterprise architecture to offer simple solutions to complex business problems. From customer success to sales to marketing to product to finance, Planhat helps you help your customers achieve their goals.
7.2
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Bloomreach Inc
Bloomreach Engagement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
7.1
CX Score
CX
Score
+70
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
