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Emotional Footprint Awards 2023

Marketing Automation - B2B


SoftwareReviews names Ortto, ActiveDEMAND, Sendinblue, Constant Contact, ActiveCampaign, HubSpot Marketing Hub, and Bloomreach Engagement as Marketing Automation - B2B Emotional Footprint Award Winners.


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Marketing Automation - B2B

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


JumpDEMAND Inc.

ActiveDEMAND

ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.

9.6

CX Score

CX
Score

+100

Net Emotional Footprint

Net Emotional
Footprint

92

Value Index

VALUE INDEX

0% Negative 100% Positive
Badge Winner
16Reviews

Ortto

Ortto

Ortto (formerly Autopilot) brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

9.2

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

94

Value Index

VALUE INDEX

3% Negative 93% Positive
Badge Winner
22Reviews

Sendinblue

Sendinblue

SendinBlue is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, SendinBlue is for both beginners and advanced users.

9.2

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

2% Negative 95% Positive
Badge Winner
22Reviews

Constant Contact, Inc.

Constant Contact

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

9.2

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

0% Negative 95% Positive
Badge Winner
39Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

9.1

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

1% Negative 95% Positive
Badge Winner
72Reviews

Bloomreach Inc

Bloomreach Engagement

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
29Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.0

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

1% Negative 93% Positive
Badge Winner
167Reviews

Other Evaluated Vendors


ManyChat

ManyChat

Automate & combine Facebook Messenger, SMS, and E-mail to grow your business. Build campaigns intuitively with our visual editor.

9.0

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

0% Negative 94% Positive
16Reviews

Sales Manago

SALESmanago

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 91% Positive
37Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

2% Negative 91% Positive
46Reviews

Acoustic

Acoustic Marketing Cloud

Acoustic Campaign (Formerly IBM Watson Marketing) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.

8.7

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

1% Negative 95% Positive
18Reviews

Constant Contact, Inc.

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

8.7

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

1% Negative 89% Positive
38Reviews

Intuit

Mailchimp

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

8.5

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 88% Positive
128Reviews

SugarCRM

Sugar Market

Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.

8.4

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

4% Negative 90% Positive
22Reviews

Keap (formerly Infusion Software Inc.)

Keap

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

8.4

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

3% Negative 87% Positive
32Reviews

SAS Institute Inc.

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

8.1

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

3% Negative 86% Positive
18Reviews

Salesforce.com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

8.0

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

4% Negative 86% Positive
57Reviews

Dotdigital Group PLC

Dotdigital

From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.

7.8

CX Score

CX
Score

+77

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

3% Negative 80% Positive
24Reviews

Act-On Software

Act-On

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

7.0

CX Score

CX
Score

+64

Net Emotional Footprint

Net Emotional
Footprint

75

Value Index

VALUE INDEX

10% Negative 74% Positive
22Reviews

For the full list of vendors in this space, click here.

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