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Data Quadrant Awards 2022

Account-Based Marketing


SoftwareReviews names 6Sense Account Engagement Platform and HubSpot ABM as Account-Based Marketing Data Quadrant Award Winners.


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Account-Based Marketing

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Account-Based Marketing Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


6Sense

6Sense Account Engagement Platform

The 6sense Account Engagement Platform helps revenue teams identify and close more opportunities by putting the power of AI, big data and machine learning behind every member of the B2B revenue team. It is an Account Engagement Platform designed to help grow pipeline and revenue with an end-to-end account-based platform designed for your entire go-to-market team.

8.7

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
10Reviews

HubSpot

HubSpot ABM

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

8.0

Composite
Score

Composite
Score

+77

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
13Reviews

Vendor Capability Awards


Availability and Quality of Training

HubSpot ABM

Badge Winner

Breadth of Features

6Sense Account Engagement Platform

Badge Winner

Business Value Created

6Sense Account Engagement Platform

Badge Winner

Ease of Customization

HubSpot ABM

Badge Winner

Ease of Data Integration

HubSpot ABM

Badge Winner

Ease of IT Administration

6Sense Account Engagement Platform

Badge Winner

Ease of Implementation

HubSpot ABM

Badge Winner

Product Strategy and Rate of Improvement

6Sense Account Engagement Platform

Badge Winner

Quality of Features

6Sense Account Engagement Platform

Badge Winner

Usability and Intuitiveness

6Sense Account Engagement Platform

Badge Winner

Vendor Support

6Sense Account Engagement Platform

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

HubSpot ABM


Breadth of Features

6Sense Account Engagement Platform


Business Value Created

6Sense Account Engagement Platform


Ease of Customization

HubSpot ABM


Ease of Data Integration

HubSpot ABM


Ease of IT Administration

6Sense Account Engagement Platform


Ease of Implementation

HubSpot ABM


Product Strategy and Rate of Improvement

6Sense Account Engagement Platform


Quality of Features

6Sense Account Engagement Platform


Usability and Intuitiveness

6Sense Account Engagement Platform


Vendor Support

6Sense Account Engagement Platform


Other Evaluated Vendors


Terminus Software

Terminus Engagement Hub

The Terminus Engagement Hub gives go-to-market teams the data they need to understand who their next customers are, all the channels they need to engage them, and customizable reporting and attribution to prove their impact.

7.7

Composite
Score

Composite
Score

+69

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

7.6

Composite
Score

Composite
Score

+71

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

Demandbase, Inc.

Demandbase ABX Cloud

Plan, execute, and measure seamless account-based strategies with the Demandbase ABX Cloud With the Demandbase ABX Cloud, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

6.8

Composite
Score

Composite
Score

+53

Emotional
Footprint

Emotional
Footprint

71%

Likeliness to
Recommend

Likeliness
to Recommend

10Reviews

Salesforce.com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

6.6

Composite
Score

Composite
Score

+49

Emotional
Footprint

Emotional
Footprint

71%

Likeliness to
Recommend

Likeliness
to Recommend

12Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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