Data Quadrant Awards 2021
Email Marketing
SoftwareReviews names Campaign Monitor, GetResponse, Klaviyo, and Adobe Campaign as Email Marketing Data Quadrant Award Winners.
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Email Marketing
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
GetResponse
GetResponse
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
9.4
Composite
Score
Composite
Score
+97
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Campaign Monitor Pty Ltd
Campaign Monitor
Powerful email marketing with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
9.4
Composite
Score
Composite
Score
+99
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
9.3
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Adobe Systems
Adobe Campaign
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
9.1
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Act-On
Breadth of Features
Klaviyo
Business Value Created
GetResponse
Ease of Customization
GetResponse
Ease of Data Integration
Klaviyo
Ease of IT Administration
Campaign Monitor
Ease of Implementation
Klaviyo
Product Strategy and Rate of Improvement
Campaign Monitor
Quality of Features
Adobe Campaign
Usability and Intuitiveness
Klaviyo
Vendor Support
Act-On
Vendor Capability Awards
Availability and Quality of Training
Act-On
Breadth of Features
Klaviyo
Business Value Created
GetResponse
Ease of Customization
GetResponse
Ease of Data Integration
Klaviyo
Ease of IT Administration
Campaign Monitor
Ease of Implementation
Klaviyo
Product Strategy and Rate of Improvement
Campaign Monitor
Quality of Features
Adobe Campaign
Usability and Intuitiveness
Klaviyo
Vendor Support
Act-On
Other Evaluated Vendors
Act-on Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
9.1
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
9.1
Composite
Score
Composite
Score
+99
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.6
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Constant Contact, Inc.
Constant Contact Email Marketing
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
8.4
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
MailChimp
MailChimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
8.0
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
