What is Oracle Unity Customer Data Platform?
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Unity Customer Data Platform?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
API Framework
Data Visualization
Predictive Analytics
Audience Demographics
Real Time Workflow Automation
Cross Channel Attribution Analysis
Metadata Management
Anomaly Detection
Conversion Analysis
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Oracle Unity Customer Data Platform Reviews
Jitendra S.
- Role: Consultant
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Nov 2023
Easy to use, capable,flexible and scalable product
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
1. Excellent Identity Resolution (Profile unification) process which is easy to configure 2. Intuitive audience segmentation. Even Business Users can create segments without any IT involvement 3. Industry Fit data models for Finance, B2B, B2C and Automotive Industry 4. Out of the box Industry fit data science models 5. Product for both Enterprise IT and Marketing Team
What is your favorite aspect of this product?
Oracle Unity CDP has the immense capability of getting the data from disparate sources and create a realtime unified profile
What do you dislike most about this product?
Customization in the product is bit challenging at times and vendor support is required to help the organization
What recommendations would you give to someone considering this product?
Oracle Unity CDP is an enterprise solution hence IT and Business team must work coherently. Organization must start with MVP use cases which drives the highest business value and define the success KPIs with the help of business strategy. Accordingly they should enable the IT team to get the right data in the CDP and activate the data to achieve the desired market objective.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Gustavo O.
- Role: Operations
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Mar 2023
Amazing program
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Very similar but better
What is your favorite aspect of this product?
Very easy to work with
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Very people friendly program
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nginyo N.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Best Customer Intelligence Software
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
With this software, we real time customer data. The software also combines both online and third-party data sources to ensure accuracy.
What is your favorite aspect of this product?
It's a software that makes it easy for the business to understand our customers. The software is affordable It combines online and third-party data sources
What do you dislike most about this product?
It's a complex software for new users
What recommendations would you give to someone considering this product?
I recommend this tool for customer intelligence as it combines online and third-party data sources and therefore very accurate and effective. It's cost friendly too.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy