What is Oracle Unity Customer Data Platform?
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceOracle Unity Customer Data Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Oracle Unity Customer Data Platform.
82 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Unity Customer Data Platform?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
API Framework
Data Visualization
Predictive Analytics
Audience Demographics
Real Time Workflow Automation
Cross Channel Attribution Analysis
Metadata Management
Anomaly Detection
Conversion Analysis
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Oracle Unity Customer Data Platform Reviews
Natalie B.
- Role: Public Sector
- Industry: Government
- Involvement: End User of Application
Submitted Dec 2023
Easy to use but read instructions first
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Branding of product
What is your favorite aspect of this product?
Efficiency
What do you dislike most about this product?
Repetitiveness
What recommendations would you give to someone considering this product?
Be patient
Pros
- Effective Service
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Inspiring
Kenneth T.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Initial Implementation
Submitted Nov 2023
Fantastic product, can be a bit of a learning curv
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Ease of use
What is your favorite aspect of this product?
Predictive capabilities and customer journey
What do you dislike most about this product?
Not a lot of new features or updates.
What recommendations would you give to someone considering this product?
Understand the full capabilities and see if they fit your needs.
Pros
- Enables Productivity
- Effective Service
- Caring
- Fair
Abdullah A.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Nov 2023
Definitely industry leading platform to consider!
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Initially it was a but tricky to onboard but later on it became goto platform!
What is your favorite aspect of this product?
Overall integration and implementation was much easier compared to competitors
What do you dislike most about this product?
Initial onboarding was tricky
What recommendations would you give to someone considering this product?
Organization looking for a reliable goto product mist definitely consider it
Pros
- Efficient Service
- Client Friendly Policies
- Altruistic
- Appreciates Incumbent Status
Cons
- Less Caring
- Less Reliable