What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Caring
- Respectful
- Transparent
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Customer Value Analysis
Data Visualization
Audience Demographics
API Framework
Customer Journey Modelling
Paid Search Integration
Search Engine Optimization
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Agus T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
It is good to get detailed use patterns for web
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
There are other similar analytic tools, but Mixpanel, in my opinion, can easily execute cohort analysis, which is popular right now, so I think it's a good point to be able to do it with low effort to capture crucial KPIs like...increase user retention rate.
What is your favorite aspect of this product?
When doing retention and funnel analysis, condition modification may be done in a precise and flexible manner. For example, how many people who use Feature A return to your website after x days? What percentage of registrants use Feature B more than three times during the first 30 days of registering? Such an examination is now possible. This will allow us to address complicated assumptions about online product improvement.
What do you dislike most about this product?
It's a great touch that there's a push distribution option and that user behavior can be tracked based on distribution results, however, it looks that distribution performance isn't very good and that it's impossible to properly segment the distribution. I'm not pleased. (It is still a feature, although it appears to be lacking.)
What recommendations would you give to someone considering this product?
Retention analysis may now be done with detailed condition settings that were previously inaccessible using existing access analysis tools. As a result, focus on particular retention methods became straightforward. Because it's a service with an A/B test, a push distribution technique, and an analytics approach, I feel it's preferable to be able to easily add such elements to the service if the site's size is compatible.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Sharon C.
- Role: Industry Specific Role
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2021
Great product for monitoring website
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel Data Analytics gives us all insights on how our customers are interacting with our websites and social media accounts.
What is your favorite aspect of this product?
We highly depend on this product to market our institution on all our social media accounts. Clients who visit our website or leave any commend are closely monitored and their requests addressed.
What do you dislike most about this product?
I have not experienced any challenge from the performance of this great tool.
What recommendations would you give to someone considering this product?
Any company or individual that requires the most advanced tool in data analytics and insight provision can easily consider Mixpanel Data Analytics for excellent services.
Pros
- Reliable
- Efficient Service
- Saves Time
- Fair
MIGUEL ANGEL M.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jul 2021
Mixpanel grat option
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
easy usage and no complicated
What is your favorite aspect of this product?
the interface to used
What do you dislike most about this product?
need more option to compete with google
What recommendations would you give to someone considering this product?
integration more mobile feature and new languages
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Vendor Friendly Policies
