Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Caring
  • Respectful
  • Transparent
  • Security Protects

Feature Ratings

Average 84

Device and Browser Analytics

87

Audience Segmentation

87

Customer Value Analysis

86

Data Visualization

85

Audience Demographics

84

API Framework

84

Customer Journey Modelling

83

Paid Search Integration

81

Search Engine Optimization

81

Conversion Analysis

80

Social Media Analytics

79

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

87

Usability and Intuitiveness

86

Breadth of Features

85

Business Value Created

85

Quality of Features

84

Availability and Quality of Training

84

Ease of IT Administration

82

Vendor Support

82

Product Strategy and Rate of Improvement

80

Ease of Customization

79

Mixpanel Reviews

Maria B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Help verify accurate data

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

In short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data.

What is your favorite aspect of this product?

The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain outstanding performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.

What do you dislike most about this product?

Mixpanel has no built-in guides to help solve problems without contacting support.

What recommendations would you give to someone considering this product?

I like this program; if you buy it, you will love it; I am fully confident that the program works flawlessly because it involves multiple changes in data management processes. Sincerely, it is a success.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Effective Service

Carol M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Fast and secure platform for analysis

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

Mixpanel is very easy to use and easy to use, it has good support and they constantly add new functions to improve the product, it also allows me to see in real time what my clients are doing, the ability to see how users travel through Different streams of events is really useful to improve the correct set of solutions, it also allows me to visualize data and investigate user behavior, it uses statistical analysis to identify segments within its funnel that statistically convert more than the average.

What is your favorite aspect of this product?

I like the feature to add multiple statistics to a report and then multiple reports to a dashboard, I also love the ability to quickly adjust my breakdown analysis within the Insights tool, it has also been great to see how easily we've been able to implement it. throughout the company without training, the tool is perfect for product analysis, very intuitive and easy to use even for people without analytical experience, I also love being able to create a quick dashboard and view them in my mobile application or on your site web, helps us to get to know the visitors of our website and this information is useful to us to improve our website.

What do you dislike most about this product?

I think it gets a bit tricky for a new user as the learning curve can be a bit steep, but once they have been explored it becomes very easy to use.

What recommendations would you give to someone considering this product?

You need to make sure you have the time and resources to learn how to use it well, I really like how much can be accomplished with the tool and the fact that customer service and community are available to help with clear solutions to any question that we may have, I recommend that you use this great tool.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Client Friendly Policies

Mary B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Excellent and versatile platform

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

This tool allows me to see in real time what my clients are doing, it is perfect for product analysis, very intuitive and easy to use even for people without analytical experience, it also allows me to visualize data and investigate user behavior, it is also very informative to be able to understand what customer interests are by looking at the detailed usage report, dashboards are a great way to keep an eye on key trends to make sure everything runs smoothly, it has multiple features that will allow you to track customer action clients and measure the effectiveness of the application using events based on web pages.

What is your favorite aspect of this product?

My favorite tool is the information page, where we can analyze user activity in our application, I also like the ability to segment users who made conversions through its funnel, I also enjoy the capabilities to create panels and share them with My team also allows you to create custom dashboards to monitor your accounts, I also love creating dashboards that combine several reports into one to see a bigger picture of the data, I also appreciate the ease with which you can make quick charts of information without having to write SQL queries.

What do you dislike most about this product?

The only thing that I would like to see improved is the delay that technical support usually has in solving a problem, sometimes it can be frustrating.

What recommendations would you give to someone considering this product?

It is useful for products that have simple user paths and functions that are oriented to repeated use, it offers tools that allow these processes to be really easy to execute, it also provides information very quickly, I recommend it with great confidence.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Respectful

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