What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Caring
- Respectful
- Transparent
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Customer Value Analysis
Data Visualization
Audience Demographics
API Framework
Customer Journey Modelling
Paid Search Integration
Search Engine Optimization
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Sushant K.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great product for startups in terms of ROI
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Pricing is decent when it comes to deciding from available options.
What is your favorite aspect of this product?
Funnel analytics.
What do you dislike most about this product?
Customer Segmentation - Ability to create/save different segmentation and drill down the conversion analytics for a specific segment.
What recommendations would you give to someone considering this product?
If you are looking for simple product analytics and do not have $$$$ to spend then Mixpanel is a very good choice under this price segment. Mixpanel also has a startup program that you can consider if you are just starting out.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Slower Product Innovation
Cristiano A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2022
The SUPER Mixpanel
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
I don't know what my professional would be without Mixpanel. An amazing tool that allows me to understand what happens in the entire system, analyzing the user and their needs, thus developing better tools for a better user experience.
What is your favorite aspect of this product?
The filters and layers I can get into the system. With this, I can get the best data for decision-making by my company's product team
What do you dislike most about this product?
Some forms of filtering are very complex and difficult to understand. It would take more high-level learning to use professional filters within the system.
What recommendations would you give to someone considering this product?
Understand the vast majority of features that Mixpanel offers, as the range of features is quite large.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jeannine G.
- Role: Operations
- Industry: Transportation
- Involvement: End User of Application
Submitted Nov 2021
An above average performance.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Your retention charts flow naturally into these analyzes. Additionally, Mixpanel gives us the ability to run more sophisticated cohort analyzes to determine the impact of features based on when users interacted with our site. Mixpanel is primarily used by the product team to improve our funnel conversions and discover different user flows / paths.
What is your favorite aspect of this product?
This can be further filtered to focus on particular events of interest. Proper segmentation is where most analytics solutions make a living. Live view is a nice perk that gives you a good idea of who is on your site and what they are doing at any given time. Linking events to user attributes allows you to properly segment users into cohorts that can then be individually tracked.
What do you dislike most about this product?
Mixpanel requires explicit event configuration from your application. A tool like Mixpanel comes packed with features that are sometimes harder to discover. Inserting it into the process later presents challenges in tracking when certain events were triggered. It is very easy to get sucked into one part of your toolkit and not be aware of other tools that can be very useful.
What recommendations would you give to someone considering this product?
Metrics must be integrated into the development flow so that each page is properly instrumented. If you don't put the work in beforehand, Mixpanel just won't be that useful. Also, events need to be organized properly, as it's easy to lose track of events and when they went online. This means that companies must be very deliberate with the way they plan their development.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Inspires Innovation
