What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Caring
- Respectful
- Transparent
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Audience Demographics
API Framework
Customer Journey Modelling
Paid Search Integration
Search Engine Optimization
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Priyanka A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
A perfect solution for website analytics
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mix panel is my favorite solution for website analytics. Also, the reporting is very detailed which helps you to easily understand the user behavior.
What is your favorite aspect of this product?
The integration is super easy. I was able to understand it within the couple of hours. due to the proper documentation.
What do you dislike most about this product?
There is nothing which I dislike about this tool. I am using it for website analytics and It has all the options available for website analytics.
What recommendations would you give to someone considering this product?
If you are looking for a proper website analytics system then this is the best option.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Manuel H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
CRM application that makes data analysis easier
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel clearly outperforms Google Analytics and Firebase in terms of funnel analysis, routing, and user segmentation. The user interface is extremely simple, allowing all team members (whether copywriting, marketing, or data) to do detailed analysis independently. The statistical tools are another element that distinguishes it from competitors.
What is your favorite aspect of this product?
The options for analyzing data are virtually limitless. It is fairly simple to build up funnels and assess them thoroughly. The UI is really user-friendly, and I haven't missed any functionality thus far.
What do you dislike most about this product?
Pricing may benefit from greater openness. There are no price tables that are visible to the public. As a result, it is always heavily dependent on negotiations.
What recommendations would you give to someone considering this product?
Make data-driven decisions: When do users leave? Where are we losing users due to technical issues? We may optimize our apps by generating insight into the user funnel with Mixpanel. Furthermore, CRM campaigns or A/B testing may be launched immediately from the evaluated data. The resulting impact may also be precisely monitored.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kairav S.
- Role: Operations
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great for an early stage company
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
The UI is easy to use, the learning curve is reasonably short and time to implement is short as well. If you are an early stage company/startup and this is your first time experimenting/understanding your customer behavior, I would highly recommend using Mixpanel.
What is your favorite aspect of this product?
Its cheap & robust. The user segmentation is detailed and the implementation of the tool is easy.
What do you dislike most about this product?
The support is weak and can be improved. You need to have some kind of analytics background in using the tool.
What recommendations would you give to someone considering this product?
Its a good product to start with, a great fit if you are a growing company and want to begin your journey on understanding your customer behavior. I would recommend using the free version of tool, setting the base, understanding the tool capability fully before moving to the paid version.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Fair
Cons
- Slower Product Innovation
- Charges for Enhancements
