What is Meltwater?
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
85 Plan to Renew
1
Since last award
77 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meltwater?
Pros
- Reliable
- Enables Productivity
- Client Friendly Policies
- Acts with Integrity
Cons
- Under Delivered
- Vendor's Interest First
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Publishing
Visual Analytics
Social Media Channel Integration Inbound
Competitor Tracking
Audience Segmentation
Dashboards and Reporting
Collaboration
Sentiment Analysis
Influencer Identification
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Availability and Quality of Training
Vendor Support
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
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Meltwater Reviews
Anshul J.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Dec 2021
Very Insightful Though costly but value for money
Likeliness to Recommend
What differentiates Meltwater from other similar products?
Best Social listening tool I have come across. Helps a lot for managing online reputation management and checking the brand recall on different social media handles and PR activities.
What is your favorite aspect of this product?
Competitor analysis using meltwater and build digital strategy around it.
What do you dislike most about this product?
Costly Product. Customer support can be made better.
What recommendations would you give to someone considering this product?
Worth every penny.
Pros
- Trustworthy
- Efficient Service
- Helps Innovate
- Continually Improving Product
Lois V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
User friendly, easy set up. Doesn’t get sentiment
Likeliness to Recommend
What differentiates Meltwater from other similar products?
It provides a wide range of different metrics and also offers quite a lot of dashboards to visualize all the data.
What is your favorite aspect of this product?
Its very easy to use. Very easy to set up and you can start getting data in a couple of minutes. All the queries are the common ones so you dont need to learn any kind of special characters or words to start taking advantage of the platform. It also covers the media reporting so you can have a very reasonable picture of your brand’s reputation.
What do you dislike most about this product?
It has a lot to improve when it comes to the sentiment. It is not able to understand natural language so it won’t give an accurate view of the sentiment. It doesn’t understand complex feelings such as irony.
What recommendations would you give to someone considering this product?
It is more useful for brands than for topics or conversations. Very useful for comparing brands and create benchmarks
Pros
- Trustworthy
- Unique Features
- Caring
- Saves Time
Cons
- Under Delivered
Jackie B.
- Role: Operations
- Industry: Government
- Involvement: End User of Application
Submitted Dec 2021
Pricey, but you get what you pay for.
Likeliness to Recommend
What differentiates Meltwater from other similar products?
It is the clear market leader in this space and as a result, the interface, capabilities, and responsiveness are outstanding. The platform is pricey and everything "fun" seems to be an add-on, but the end result is comprehensive media monitoring, effective outreach, and highly customizable audience segmentation. Plus, the user interface beats all the other products and that is worth it.
What is your favorite aspect of this product?
I appreciate the user interface the most, and the relative intuitiveness of the platform. A close second is how responsive the Meltwater team is when I submit a reporter update.
What do you dislike most about this product?
Some features I would think would be easy to implement are not, and updates to products that work perfectly well and serve their purpose are pursued. If it isn't broken, don't fix it...but if something needs improvement, focus on that, instead.
What recommendations would you give to someone considering this product?
Do your due diligence and dig into every detail with the sales team. If you become a client, pursue every training opportunity so you understand how to use the numerous tools within the platform. There is a lot Meltwater can do, but only if you as the user know how to manage the software. And never hesitate to contact the client support team!
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Efficient Service
Cons
- Commodity Features
- Vendor's Interest First
- Less Generous
