Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Aurora P.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

A Great and Reliable Email Marketing Solution

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been a very powerful and reliable email marketing and automation solution. I am impressed by the reliability of Mailchimp.

What is your favorite aspect of this product?

Mailchimp has efficient features that have been working so well for us. I am impressed by the ease of customization of Mailchimp.

What do you dislike most about this product?

There is nothing bad about Mailchimp. It works perfectly.

What recommendations would you give to someone considering this product?

I do recommend Mailchimp. Mailchimp is sensational.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Giovani G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Mailchimp Has Been So Impressive and Reliable

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been so impressive, easy to use, powerful and accurate. I like how its capabilities are powerful.

What is your favorite aspect of this product?

The efficiency of Mailchimp has been making it sensational. Mailchimp is reliable.

What do you dislike most about this product?

No dislikes for Mailchimp. Mailchimp has been teh best.

What recommendations would you give to someone considering this product?

I like how accurate Mailchimp has been. Mailchimp is highly recommendable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adriana J.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic marketing tool that makes life easier

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Its features allow me to easily create attractive emails that attract new customers. Offers, newsletters, promotions, and updates can all benefit from my ability to use photos, icons, and web page layouts to create a pleasing look and feel.

What is your favorite aspect of this product?

We can learn about our subscribers' interests with analytics tracking, click-through data, messages read/bounced, and more. Organizing lists and sending different messages to different segments of our audience was a breeze with the segmentation and tagging features. It helped us get the feedback we needed from all of the company's subscribers because they were all properly registered, active, and interested in the offers.

What do you dislike most about this product?

Although support was slow to respond, they were able to resolve a minor issue I was having accessing my account, which was the only problem I encountered.

What recommendations would you give to someone considering this product?

Any business, large or small, can benefit from its many features, including the ability to easily create and edit images, create professional-looking email campaigns, track and analyze data, and schedule campaigns.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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