What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Hannah J.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Jul 2020
User-friendly platform. A one stop shop!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It’s easy to use interface
What is your favorite aspect of this product?
Being able to plug and play. Makes campaign creation quick and easy.
What do you dislike most about this product?
Scaling images
What recommendations would you give to someone considering this product?
It’s great for someone who is new to marketing campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Richard P.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2020
Great basic tool that is flexible
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Guess it is the ability to customize existing templates with ease.
What is your favorite aspect of this product?
Ability to quickly create, test and deploy projects
What do you dislike most about this product?
Can’t share credentials as license is tied to IP address
What recommendations would you give to someone considering this product?
Test throughly a beta version.
Pros
- Includes Product Enhancements
- Continually Improving Product
- Reliable
- Saves Time
Cons
- Vendor Friendly Policies
Kenny W.
- Role: Consultant
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jul 2020
A game changer!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Creativity and versatility
What is your favorite aspect of this product?
Integrated cross platform features
What do you dislike most about this product?
Clunkiness of free-styling design
What recommendations would you give to someone considering this product?
You get what you pay for!
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity